91: 1st Pillar: Branding with Kevin Kernan of GDLoft

The Six Pillars System is the backdrop for this and future episodes. Refer to Episode 90 for detailed explanation. I’m Martha Lucius, your host and restaurant strategist. Six Pillars is the method we use for client strategy work. We think it's useful to reval in Holy Guacamole's Podcast. Restaurant owners need a method to create change, Six Pillars creates the common language for change.

The first pillar in the Six Pillar System is Brand Strategy.  Each episode topic reflects one of the pillars with real world examples. Helping owners put ideas into action. If you are an owner the pillars become your tools — to help you become stronger, more resilient and healthy business owners.

Branding Design studio owner Kevin Kernan of GDLoft is a branding specialist. He explains graphic and philosophical elements commonly needed to build a brand. Listen and learn — about geeky logo details (and it's many forms), font selection, black and white vs colors, a brand book and a building a brand voice to complete a brands basic strategy. It's a geeky converation, but building an identity does not happen in an hour...like a fine wine, it takes time. Simply put, going through the process of creating your brand, you will solve many unaswered questions of how your customer will (or won't) interact.

Episodes are intended to give owners a renewed perspective on their business. In this case, it's the brand strategy journey your business can take because yiour branding is built to withstand the test of time and scaling into the future.