040 You Say You Want A Revolution | Special Guest Michelle Marks

Hollywood Breaks

English - May 29, 2021 14:47 - 39 minutes - 89.6 MB - ★★★★★ - 6 ratings
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Previous Episode: 039 MERGERMANIA

Next Episode: 041 The Humanity of Marketing with Special Guest Tim Heindl

This week we welcome our guest Michelle Marks from Disney and Fox. We discuss the genesis of the Disney Channel and the rise of experiential theatrical marketing. Today’s media conglomerates need to recognize that influencers have the power to sway consumers’ purchasing power.

“We need to begin a revolution that empowers the talent to bring the consumers into the experience while the content is being made versus after the fact.” Keith Rauch