016 The Universal in a Nutshell: The Shell game continues

This episode was recorded on November 21st, 2020.

No one is really talking about the cinema experience, except Universal. Bold moves in distribution and possibly setting a foothold in the future of Theatrical Distribution, Universal makes a deal with Cinemark Theaters, similar to their deal with AMC, and defines terms for studio/theater collaboration. 

Entertainment Marketing Agencies need to prepare for the studios’ concentration of strategy and distribution beyond the proven techniques of yesterday.



Hollywood Breaks is an insiders’ view of what’s shaping the content-making world. Development partners Tim Thompson and Keith Rauch host this weekly show discussing current events with an eye towards seizing opportunity in the changing landscape.