What Does Your Brand Mean?

Case Study:

Catherine Lynn is a conservatory-trained actress who relocated to Los Angeles from North Carolina. 

From the moment she arrived in L.A. Catherine began hearing she had to establish a “brand”, 

something that was never mentioned in drama school. Catherine struggles with the concept. 

Does this mean she must choose comedy over action, both of which she loves? 

Is she stuck with the bob hairstyle she chose for ease of care? 

Even her name: Catherine Lynn- (she dropped her actual last name: Glick)- feels like a lack of branding, and a betrayal of her heritage. 

Catherine laments: “Can’t I just act? And, can someone please make sense of this branding-for-actors thing?”

Can we?

Let’s get into it.