13: Diving into Digital: Meet Mallorie Jacoby with TownSquare Media | The Hive Five

Today on the Hive Five podcast, Keagan and Katherine sit down with Mallorie Jacoby. Mallorie is a Media Specialist and Digital Strategist at Townsquare Media in Lawton, Oklahoma. She graduated college with a degree in marketing and has had a passion for and worked in marketing ever since. Focusing on solutions and providing value for her clients is of the utmost importance to her. She loves connected brands with their desired audiences and solving problems for local businesses.

In the episode, Mallorie discusses all kinds of different areas of marketing. She talks about traditional marketing versus digital marketing and how to best integrate the two for optimal results in current conditions. Obviously, technology is constantly advancing and developing further. Mallorie discusses how businesses can stay on top of the ever-changing world of technology and continue to innovate their business and their marketing. Taking a look at common marketing strategies that businesses have been using for years and years, Mallorie examines which ones are still working and which ones should be kicked to the curb, but haven’t been. One really great thing she talks about is small business marketing. Many times, small businesses don’t have the resources or finances available to do the types of marketing that would benefit them most, but Mallorie discusses how small businesses can take advantage of what they do have, and use it efficiently to grow and benefit their business.

Mallorie’s 5 Key Takeaways

1. Always be learning (Digital world is always changing)

2. Don’t be afraid to try something new

3. Constantly evaluate your ROI (return on investment) and what is/is not working for you

4. Find somebody you trust to help with your marketing strategy

5. Stay positive and consistent

Connect with Mallorie on LinkedIn: [https://www.linkedin.com/in/malloriejacoby/](https://www.linkedin.com/in/malloriejacoby/)

Find Townsquare Media Here: [http://www.townsquaremedia.com/](http://www.townsquaremedia.com/)

Find BriteBee here: [https://www.britebee.com/](https://www.britebee.com/)

BriteBee's Social Media:

LinkedIn: [https://www.linkedin.com/company/britebee/](https://www.linkedin.com/company/britebee/)

Twitter: [https://twitter.com/BriteBeeCo?lang=en](https://twitter.com/BriteBeeCo?lang=en)

FaceBook: [https://www.facebook.com/BriteBeeCo/](https://www.facebook.com/BriteBeeCo/)

Blog: [https://www.britebee.com/blog/](https://www.britebee.com/blog/)

Today on the Hive Five podcast, Keagan and Katherine sit down with Mallorie Jacoby. Mallorie is a Media Specialist and Digital Strategist at Townsquare Media in Lawton, Oklahoma. She graduated college with a degree in marketing and has had a passion for and worked in marketing ever since. Focusing on solutions and providing value for her clients is of the utmost importance to her. She loves connected brands with their desired audiences and solving problems for local businesses.

In the episode, Mallorie discusses all kinds of different areas of marketing. She talks about traditional marketing versus digital marketing and how to best integrate the two for optimal results in current conditions. Obviously, technology is constantly advancing and developing further. Mallorie discusses how businesses can stay on top of the ever-changing world of technology and continue to innovate their business and their marketing. Taking a look at common marketing strategies that businesses have been using for years and years, Mallorie examines which ones are still working and which ones should be kicked to the curb, but haven’t been. One really great thing she talks about is small business marketing. Many times, small businesses don’t have the resources or finances available to do the types of marketing that would benefit them most, but Mallorie discusses how small businesses can take advantage of what they do have, and use it efficiently to grow and benefit their business.

Mallorie’s 5 Key Takeaways

Always be learning (Digital world is always changing)

Don’t be afraid to try something new

Constantly evaluate your ROI (return on investment) and what is/is not working for you

Find somebody you trust to help with your marketing strategy

Stay positive and consistent

Connect with Mallorie on LinkedIn: https://www.linkedin.com/in/malloriejacoby/

Find Townsquare Media Here: http://www.townsquaremedia.com/

Find BriteBee here: https://www.britebee.com/

BriteBee's Social Media:

LinkedIn: https://www.linkedin.com/company/britebee/

Twitter: https://twitter.com/BriteBeeCo?lang=en

FaceBook: https://www.facebook.com/BriteBeeCo/

Blog: https://www.britebee.com/blog/