Sali Christeson, Founder and CEO, Argent

Hitting The Mark

English - April 24, 2020 19:25 - 48 minutes - 44.4 MB - ★★★★★ - 29 ratings
Marketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Catharine Dockery, Founding Partner, Vice Ventures

Next Episode: Sweet Flower: Tim Dodd, Co-Founder & CEO

Entrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already redefining the workwear category while dressing powerful women from Hillary Clinton and Kamala Harris to Amy Poehler and Awkwafina.

Sali is incredibly charismatic and you will be in for a treat as we talk about brands reacting to the COVID-19 crisis, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created this extremely aspirational positioning for her brand, why she launched at a conference and plenty of great branding advice sprinkled throughout.

Learn more about Argent

Due to COVID-19 we are no longer asking for financial support for the show, instead you can now join free mentorship group calls with Fabian to get through this together. Join here.