Farmgirl Flowers: Christina Stembel, Founder & CEO
Hitting The Mark
English - December 06, 2019 20:17 - 46 minutes - 42.4 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You may know my next guest from the Capital One credit card ads that she is featured in, or you may be a customer and tribe-member who loves her brand as much as you love her products. Christina Stembel is the widely admired founder and CEO of the quickly growing Farmgirl Flowers brand, an integrity-driven direct to consumer flower shop that is changing an archaic industry by infusing heart and soul. Farmgirl is on track to bring in $32 million this year. On this episode, Christina shares in her outgoing and transparent style how she crafted a beloved brand while being 100% bootstrapped, and not for the lack of trying. You will be surprised that the flower industry is far from being green and that it is yet another business that is run by 'the boys club.' Christina disrupted the industry, and she did so with a brand-first mindset. An episode not to be missed.
Learn more about Farmgirl Flowers
Support the show and get on monthly brand advisory calls with Fabian