What Happens After I Create Content

Welcome to episode 332 of Hit the Mic with The Stacey Harris.

You did this fantastic thing. You created a podcast, a blog post, a video. Whatever it is, it's full of value, it's fantastic, it's amazing. What happens next? Most people make one really big mistake at this step. What they do next is create another piece of content. Instead, I want you to do something else. Whenever I create a piece of content, it then goes through three steps.

It goes through the scheduling of what's going to happen in the next few days. It's goes into the cue, all that. We'll dive deeper into that in just a second. Number two, how is it going to get repurposed. For our purposes, transcript is made and then it goes into a couple of editing processes. One for LinkedIn Publisher and Medium, one for DeskPose and sometimes, depending on the post, a couple of versions can be made, so repurposing. We'll talk more about that in a second. Then, number three, we repeat and we'll talk more about that too.

That's all we're going to cover. We're going to talk about social media. We're going to talk about repurposing and we're going to talk about the power of repeating those steps. Cool? Let's first talk social media. Now, when I talk about social media, again, I'm talking about the immediate social media. In our case, when the episode goes live on Tuesdays, there is a couple of times daily tweets about it for seven days until the next episode comes out. It goes up on Facebook. it goes up on Google Plus because yes, there's still SEO value there. It goes up on LinkedIn, all of things happened. Just the general broadcasting and sharing of it.

An Instagram post is created and it becomes a link on Instagram. Just a general, "Hey, there's a new podcast." Of course, it also was at the iTunes and all those places but all of those social media updates are scheduled when the podcast is done recording regardless of when the podcast is actually going to air. All that content is scheduled to go out.

Also, the content is added to our cues and so we use what we called eClincher which I've talked about on the show before. I'll leave the link on the show notes. To recycle content meaning all of the episodes are on the big thing called the cue. They go out at scheduled times. An episode from that list, when that list is completed, it gets shuffled up and it all starts over again. It's a recycled content which again, we've talked about on the show before.

We also have social media updates that get updated in there so that we're not just sharing the social media for the next seven days but the life of the podcast because as we've talked about before, the value in your content does not end the day your next piece of content comes out. Again, social media for the initial sort of [burst 00:03:28] and then in the recycled cues.

When the podcast is in production still so between editing and scheduling, a transcript is actually made. We use rev.com to do all of our transcripts and we take that transcript and we create a LinkedIn Publisher post. The LinkedIn Publisher post is just an abbreviated version of the show notes, a couple of main points and then a call to action to go check out the podcast or if you want to read it, the full show notes over on the website.

This is another social media thing but it plays into our repurposing because again, we're not just creating a sta