Make it Easy for Customers to Say Yes

Welcome to episode 328 of Hit the Mic with thee Stacey Harris.

All right guys, as we have just a couple of days left in December, I wanted to sort of stay on this track that we've had going about reviewing things, and making sure we're on track for our goals. I'm talking about this around the New Year's because honestly this is when most people are most likely to take action on this content. This is something you can do anytime. If you happen to find this episode in June, do this then. This is not a, "Okay, well when December happens then I'll do this," or, "I'll pay attention to this next year." This is something that you need to be looking at and thinking about regularly. That's really around this idea of not making it hard for people to pay you. Not making it hard for customers to say, "Yes," for clients to book time.

There's a couple of things that I want you to look at.

By this I mean does your website have sales pages? I know that sounds like a kind of ridiculous question, but I encourage you to really look at your website. Is there actually a place where people can go on and book something, purchase something? Take an action that gets them toward giving you money, or even better, just straight up give you money. Pay attention, that's actually there. It's easy to think it's there, and it not be there. A great example from my own experience, where I messed this up big time for a year, maybe year and a half, was I have a speakers page on my website because I speak. However, there was not a contact form on it.

Now, there's another contact page on my website, but I wasn't making it easy for people to enter their information and say, "Hey, we'd like you to come speak at such and such event." I made it really difficult for potential customers to say, "Yes," for someone to pay me. Go back and make sure that's there. I remember early in my business I had my consult page, and I did the same thing. There was no payment button on there, there was no way to actually hit the button. They had to email me, or send a contact and say they wanted to book me. Then I had to send them an invoice. I made clients go through this unnecessary steps to actually work with me. Look at your sales pages, make sure there's payment buttons, make sure those payment buttons work, make sure those payment buttons don't end up on links that are broken. This is something I actually experienced on somebody else's website recently.

I went to go buy something, and I couldn't because the payment buttons were broke. This was an evergreen product, it wasn't something they were launching. It was just somebody had recommended it to me, they had gone through the course when this person ran it live and they were like, "It's fantastic, you should check it out." I went to go check it out, and the payment buttons went to a link, but it was just a payment process homepage, website, homepage for me to sign in. It wasn't a place where I could make a purchase. It was going to sign me into my account on PayPal. That's not going to work out real well. I did email them and say, "Hey, I think this might be broken."

Go and check those things, make sure your buttons are working, make sure your buttons are there. Make sure your buttons look different than the rest of your text on your page. Give us a clear look at where the call to action is, make sure there's a call to action. Make it easy for us to purchase. This is going to be your sales pages, for sure. Also on your website ma