How to Make Changes to Your Marketing

Welcome to episode 329 of Hit the Mic with The Stacey Harris.

Okay, so we spent a lot of time this month talking about reviewing and planning because, honestly, that's where my head space has been. I want to wrap that up with, if all this planning, and all this looking back, has led to some changes, how to go about making those changes. I'm also going to be sharing a change that we're going to be making to the show with you at the end of the podcast, so stay tuned for that. Let's first talk about the importance of evaluating and looking at where you're at, and looking at the possible impact of these changes.

Here's the deal. Changes are going to happen. It's just a part of evolving, of growing a business, of living a life. Your needs change, your customer needs change, the industry you're in may change. As someone who works in the social media space, I can assure you that changes are inevitable. They will happen. It's all about how you respond to them and how you deal with them. A great example of this is the membership site; Hit the Mic Backstage. Before the membership site existed I had stand alone courses that I called 'Rock Star Guides'; they were fantastic. I sold them for lifetime access. They were a really reasonable price. I loved doing them, but here's the thing; I was finding that because networks would make changes, I would have to keep them updated. What was happening is my work was happening over and over and over and over again, but I only was getting paid the one time. Now, that didn't fit my business model. It didn't fit my goals, and it kept me from being able to create anything new because I was so busy keeping up with what I had created in the past.

I evolved those 'Rock Star Guides' into the foundations of Hit the Mic Backstage, so now people can be committed to staying up to date with the changes, and see the changes that happen, and I've built recurring revenue into my business model. It allows me to continue getting paid to keep up, and it allows my clients to be invested in paying attention when those updates are made because, I mean, when's the last time you logged into a program you bought two years ago? Well, if it was a Facebook program you bought two years ago, that program may have been updated, or not depending on who you bought it from. Make sure that you're sticking with those changes. I know, for me, that is meaning that I'm going to be spending a lot of quarter one of 2017 running updates on all of the foundation programs inside of Hit the Mic Backstage; all of the how to use this network 101 kind of stuff, all of those trainings are getting totally refreshed based on the changes that happened in the last couple months of 2016.

That's going to mean a lot of work for me, but it's also going to mean that my audience is going to have to be committed to saying yes, I'm going to take some time to re-watch that training, to review those changes and see what I need to do, and how I need to evolve. That happens a lot more when people are continuing to invest. That was an example of where I looked and evaluated what my goals were, but also the impact that changing how I was doing something could impact my audience.

Another great example is your marketing. If you're not currently getting the results you want, something has to change. You can't keep taking the same actions and expect different results. I believe that is the definition of insanity. You have to change it up. A great example of that is changing your format. I went from writing blog posts, which was a real struggle for me to do consistently, just because it