Welcome to episode 345 of Hit the Mic with the Stacey Harris.

As important as creating quality content is and it's massively, hugely amazingly, foundationally important, so is curating content. Unfortunately, a lot of the conversations I've been having on coaching calls and with clients and at speaking engagements, and through e-mail, there's really a disconnect in understanding why other people's content, or OPC, is so important. Even more so than that, how does it make sense in your strategy to be driving traffic to somebody else? That's exactly what we're going to talk about in this episode.

Because OPC, or other people's content, is hugely valuable, hugely important, and can still do a lot for your brand because you're still a resource, even if what the value they're connecting them with is not your own. People still attach you to having gained that knowledge or that insight. Often times you can share content that supports your message or supports your customers, or clients, or community in a way that you don't. Answer questions that you don't answer without having to actually answer it because you share other people's content that answers those questions.

I want to talk about how I curate content so that we can clear up some of this confusion. Sound good? Number one, the tools, the trade, I use Feedly, F-E-E-D-L-Y, Feedly. I don't know how many of you remember Google Reader back in the day. I came to Feedly after Google Reader shut down, which was devastating to me by the way. I was very upset. I did persevere though, I found a way to struggle through. I actually really, really enjoy Feedly. I use the free level, I have tested the paid level and I just didn't use any of the features, so I use the free level.

Another really great option is Pocket. It's one that I have checked out and then I have clients who, they really love it. I have never moved away from Feedly because, well, I like Feedly. It's a user preference situation. Then, whatever scheduling tool you use will be the other tool of the trade. I use eClincher, and then when I schedule Facebook content, I schedule it right on Facebook. That's literally all you need to curate content.

Then, it's a matter of finding sources you want to share content from. One of the ways I do that is tapping my own customer base and network. There are a lot of people in my community and in my network who create killer content that I love to share. I like to share content from my mentors. Yes, I'm always looking for new content, that's why occasionally allowing yourself a limited scroll time on social can be really helpful. I'll check targeted hashtags, or scroll through what people are sharing on Facebook.

Selfishly, part of the reason I want you guys to be better at curating content is so that I'm finding new places to learn from and share from. You guys are in some cases, who I'm following, who I'm paying attention to, who I'm listening to. That's the purpose of this community is to grow together. That really, it's really, really simple when it comes to tools of the trade. Some place to manage all of the places you want to curate from so that you're not having to search the dark corners of the internet to try to find something worth sharing, because generally speaking, the dark corners of the internet do not have the best content. Well, I guess it depends on what you're looking for right?

So yeah, Feedly to manage that. Scheduling tool to actually schedule it out, and then some sources. Tap your network, tap your community, tap your client base, tap your mentors. Obviously, de

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