3 Things You Must Know About Your Business

Welcome to episode 327 of Hit The Mic with the Stacey Harris.

Today, I want to talk about three things you need to know about your business. As we sort of refresh for the new year, and as we close up this year, there are a few things that sometimes in the course of running our business we forget, we don't give stock to. Today, I want to cover those three things. It's going to be a short, quick one, because I want you to take action on this stuff. Again, I want you to make sure you're sitting down and evaluating these pieces, because they will feed into all of the stuff we talk about in literally every other episode. Certainly going into some of the episodes we're going to have in January, I want you guys to have these foundations in place of knowing this stuff. It's easy to say, "I'm in year two, three, seven, ten. Of course I know this stuff."

Are these choices the same as they were the day you made them the first time? Are you in the same place? Are you aligned with the people who you're talking to now? All of those things. Let's jump in. Okay, so the first thing I want you to know about your business is what are your goals? What are you doing? What are you building? Why are you building it? I don't just mean this from a, "Oh, I want to make a million dollars," or, "Oh, I want a six-figure business," or whatever variation of that you're hearing all over the place right now. What I'm talking about is your lifestyle goals, the impact you want to have on the world, those goals. The time you want to spend with your friends and family, those goals. The time off you want to take, the trips you want to take, where you want to live, what you want your life and your business to look like, those goals.

Because what you are doing right now may not serve them. This is something that I came face to face with really early in my business. It was the cause of a lot of change. I've ran into it a couple times. When I first opened my first business, which was a virtual assistant practice. About a year into that I realized that the business I had created wasn't at all aligned with my goals. Then, I evolved and I started Hit The Mic Marketing, which is of course now The Stacey Harris. Again, I ran into a situation where doing what I was doing was not aligned with the goals I had for my life. I was never going to hit my income goals in that business model. I evolved further into The Stacey Harris, and now I've got Hit The Mic Backstage, and we do consulting on a much more limited basis, because it allows me to take the time.

We're putting staff in place for next year, so that again, Charles and I can both take the time to be fully unplugged and still supporting our community and still generating revenue and still doing what we need to do to keep the train a-moving, if you will. Look at your goals. What are your goals and does your business model serve it? Does your pricing serve it? Because you might find a disconnect. You may have had a really successful year on paper when you talk money, but were you happy with your business? Is it aligned with the goals for what you want? Pay attention to that.

Number two, clients. Yes, this one's a really important one. Unfortunately, it's one of those ones that sometimes we skip over. In the interest of hitting those financial goals, we will set aside, we will lower the priority of some of the more focused projects on our goals and who we want to work with, and how we want to serve them in the interest of it being a really great payday, it being a really big spike in our revenue. I want you to make sure that you are still serving the people you want to serve. For me, this meant

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