3 Things You Must Know About Social Media - January 2017

Welcome to Episode 330 of Hit the Mic with The Stacey Harris.

Welcome to 2017. I'm so amped. Today, we kick off the new show format. We kick off the new show schedule. We're going live this week on Thursday. I'm super exited to tell you about something else we've got going on this month. I'm so ready for the New Year. I'm so excited. 2017 is going to be a big, big year for us, because we're going to do some big things this year together. To kick that off though, I want to talk about the epic amount of things that happened in social media in December, because this stuff, is going to impact the changes you are making. It's going to impact the plans you are rolling out. I'm guessing, for several of you, there are plans already rolling, and for more than a few of you, there's probably plans still in the making, which is totally cool, but either way, this is stuff you need to know, because it's going to impact the way you market on social media this month, for sure, and definitely this year.

Each month, the first Tuesday of the month, we will do this episode of Three Things You Must Know That Month. It'll be all about the changes that have happened, the trends that we're seeing, things that are going on. Occasionally, it'll be more fundamental, more foundational, but this month is so jam-packed with changes from the networks, that it's going to be all about that. Now if you want to know this stuff right when it happens, the best place to find that stuff out is Hit the Mic Backstage. Also, be sure to join us back there if you haven't, hitthemicbackstage.com, of course, is the place to go for that. I highly recommend that, because again, we talk about it right as these happen. I share it right in the forum. With resources, we can dig into questions. "What does this mean for me?" It's really the upgrade to this episode. This experience, but every month we will be doing one of these episodes where we talk about these changes, so let's jump in. Are you in? Let's do it.

Change number one, or network number one. We're going to break this down by network today. These are not all of the changes that happened, by the way, in December. There were a lot of them, and if we reviewed all of them in the course of this episode, it would be an hour and a half long. These are the ones that I want you to know about primarily. If you wanted, again, to know all of the changes, join us Backstage. Let's talk about Facebook. Facebook has rolled out their new page layout. It's really, really unattractive, I think, but I like the priority that you can give things. You can actually adjust what comes first, the photos, the videos, your posts, whatever. This allows those of us who are really going all in on live video this year to, and consistent video content, to really prioritize that content up at the top of our profile, and people land right there. They see it, so that's really cool.

You'll also see when you look at the sidebar on the right, you'll see your numbers for page links, and things like that, are a lot smaller, so you're not getting the same priority. You're not getting the same sort of emphasis on that like number, which I really like. I think is a really interesting take on the page. I know that there are going to be a lot of people who don't like that, because they have spent a lot of time and a lot of money making sure that number got big. Personally, though, I'm a big fan of the smaller number, because I don't think it has as much credibility as people like to think that it does, but you'll see that that number has gotten smaller. You'll also see that About area, if you've got your messages tur

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