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3 Things You Must Know About Social Media February 2017

The More Profitable Podcast with Stacey Harris

English - February 07, 2017 08:00 - 11 minutes - 7.78 MB - ★★★★★ - 50 ratings
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Welcome to episode 335 of Hit the Mic with The Stacey Harris.

It is the first Tuesday of the month which means three things you must know about social media this month is what's happening today. We are going to break down the three things I want you to know in February 2017, some of these things are updates with networks, some of these things are going to be relevant to you no matter what month it is, because I want you to pay attention to some things as you're moving into the middle of the first quarter of this lovely new year. Let's jump right in.

Number one, and this is one of those things that I want you to remind yourself of every month, stay consistent. February is notoriously the time where we have all long-since ditched our New Year's Resolutions. However, this is also really, really true for those goals and commitments you made in January for your marketing for this year. You said this is the year I'm going to get visible. This is the year I'm going to be consistent. This is the year I'm going to do "whatever" when it comes to your social media. Here it is February and maybe, just maybe, you're falling off the track a little bit. You have let go of some of that steam and momentum you had coming out of December into January, and you're just not being consistent.

I'm seeing this already a lot with Facebook lives. I know a lot of you emailed me at the end of last year and the beginning of this year and said, "Oh hey, I'm going to totally stay consistent. I'm going to do weekly, daily, twice weekly," whatever it was, Facebook lives. "I'm going to go live and provide that content, and I'm going to repurpose it," and so on and so forth. No more.

Here we are in February and a lot of you have done one or two, maybe even three Facebook lives and now you're kind of like, "Eh, I just don't have enough time, I just can't," whatever. Here's the deal guys, just like any other thing ... eating healthy, exercising, learning a new skill ... you have to stay with it until it's a habit. You're not going to see results the first three times you do it. I always think about this when I'm at the gym and I'm doing something new and I'm like, "This sucks and I don't want to," but I still don't want to the third time. By the third time I've done it, I'm not suddenly super thin and super buff. That's not what's happening. The same is true for your Facebook lives. You are not yet really in a habit to do it, and you're probably not seeing massive earth-shaking results just yet. You might even be one of the people who have emailed me and said, "You know, I'm just not getting a lot of people to show up live."

Okay, I want you to push through that because here's the thing ... you've done it three times. You've given them no reason to expect you to consistently show up forever and ever ... okay, maybe not forever and ever, but over and over again. I want you and I challenge you to look at the replay stuff. Look at the comments you're getting in your replay. My guess is you're probably getting a lot of engagement of views there because people just haven't caught on live. That's okay. You're just using the live time to create the content and if you get the engagement, awesome. You might not always, and you certainly probably won't ... that was a terrible sentence structure ... you very likely won't in the first three times you do it. Keep going, stay consistent.

The same is true if you're starting to post on new networks or you're trying different ad strategies or you're adjusting something with your opt-in. Stay consistent, get consistent if you haven't been consistent, and stay with it

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