3 Things You Must Know About NOT Having a Facebook Group

Welcome to episode 321 of Hit the Mic with The Stacey Harris.

It's real talk time, guys. We're going to talk about the three things you must know about not having a Facebook group, because there seems to be this myth that the only way to get seen on Facebook is to have a group, and/or the only way to build your funnel or find success on Facebook or make more sales or grow your program or support your community is to have a Facebook group. It's not true. Even kind of true.

Now in many cases, Facebook groups can be incredibly powerful. I've talked about them immensely on this show. We've got trainings about them inside Hit the Mic Backstage. I am a big fan of Facebook groups. I use them a lot; however, like literally everything else, there's not one right way and one wrong way to use these tools in your business. There's not a "You have to do this" and "You have to do that." No. It's just not true, guys. The first things you have to know is that you don't have to just because somebody else is. Maybe it's because someone you look up to has had a lot of success with Facebook groups. Maybe it's your coach or something is saying, "This is the only way to do it." It's just not all true. Let this obligation to having a Facebook group go.

As of right now, right this very minute, I do not have a free Facebook group. I don't have a Facebook group that people can join free-of-charge. I do have a Facebook group for the Rock Star Guides and there's a Facebook group that goes along with Social Pro. There's no longer a Hit the Mic Backstage Facebook group. It's officially closed. We closed it yesterday, actually, and so everybody's over in the community now that lives right on the membership site, and guess what guys? The world has not come to an end. I haven't had a free Facebook group for probably about a year. I closed it down not long after we launched Hit the Mic Backstage, because quite frankly there was a lot of confusion over where to be and what group to join and the reality was if you want to engage with me in that way, if you want to have access to picking my brain and getting feedback and things like that, that's what the membership site's for. Offering that for free just didn't make sense for me.

Especially when you talk about the epic sea of social media focused Facebook groups. There's a ton of them and some of them are super valuable, but I don't have to do that to be successful in my space. I've clearly proven that. Yeah, guys. You don't have to do it just because somebody else is doing it. The second thing I want to talk about, the second thing I want you to really think about is sometimes not having a Facebook group can actually help your Facebook page. I know a lot of people are moving to Facebook groups because their Facebook page just doesn't have the same reach or isn't performing on the same level as it has in the past, but a funny thing happened when I got rid of my free Facebook group. The reach and engagement on my Facebook page and really on my Twitter accounts and all of those, it actually increased, because if you want to engage with me, you have to use the page. You have to use my Twitter profile. You can't just go into our free group and hang out with me there. Here's the deal. Focusing, going all-in on providing really stellar content in one place, focusing on building a community and building a reason for people to be there on your page ... Day after day, week after week, month after month, there's something to be said for that. There's value there.

In all reality, having a group didn't serve that goal. I know for a lot

Support the show