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3 Things You Must Know About Getting Seen on Facebook

The More Profitable Podcast with Stacey Harris

English - October 21, 2016 07:00 - 13 minutes - 9.18 MB - ★★★★★ - 50 ratings
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Welcome to episode 309 of Hit the Mic with The Stacey Harris.

All right guys, time to answer one of the most common questions I get. This comes up all the time at Hit the Mic Backstage. It comes up all the time at speaking events, when I work one on one with people. It's hands down, top five most common question. That's how to actually get seen on Facebook. How do you actually get eyes on your content, on your value? It can feel kind of like you're screaming into the abyss, like you're yelling into either a very crowded or a very empty room, depending on the day. I want to talk about actually getting connected. Actually getting eyes on your content. We're going to talk about the three things you must know about getting seen on Facebook.

 

The first one is a "what not to do," because what happens is people tell me, "You know, I'm not getting any traction with my page. I can't get any sort of reach. No one's seeing it, but when I'm posting to my profile, everybody sees it. I get so many comments. I get so much engagement, and so that's where I post, or that's where I go live." Here's the deal, and I've said this before, but there's always somebody who's listening that hasn't heard it yet, and I really want to make sure that you guys don't get dinged with this. Stop doing that. Here's the deal. It is against the terms and conditions, that thing you agreed to without reading- we all do- on Facebook, to use your Facebook profile, so the place you have friends, not page likes but friends. That's your profile. It's against the terms and conditions to use that, and this is a quote, "primarily for commercial purposes."

Here's the thing, though, guys. Facebook gets to define what "primarily" and what "commercial" mean. It's not up for debate. Although you think your once a week blog post is not promo, or the once a week when you go live is not primarily, Facebook might. Especially if you start getting people marking your stuff as spam, or with any sort of negative feedback. When you're using your profile to connect with every single person who sends you a friend request, or you're going out and trying to collect an amass of friends based on your groups and things like that, you're more likely to get that negative feedback, which is more likely to bring you to the radar and attention of Facebook, and you doing these things.

I get e-mails all the time from people telling me, "I lost my account." Or, in some cases, "I got a warning and now I can't participate in groups or whatever." If you want to keep your account safe, you have to follow the rules. To do that, you've got to use your page. The only time you are cool doing any sort of marketing or promoting using your profile is inside of groups, because you can't use groups as a page, something that I kind of actually like, but that's a whole other talk for a whole other episode. You're cool there. You still want to be using it the right way. You still want to be sort of ... You don't want to be gaming the system with it. You don't want to be mass posting a ton of just useless stuff. You want to be providing value, and we'll talk more about that next, but if you're doing any sort of status update to a page or a profile, if it has anything to do with your business from a marketing perspective, it needs to be on your page. It's not open for discussion. It's not up for debate. It's the way it is, so just do it. All right?

Make sure that you are, again, using your page, not your profile, to market. It's mandatory. Let's move on to number two. Quality matters more than quantity. It can seem li

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