3 Biggest Facebook Ads Mistakes

Welcome to Episode 338 of Hit the Mic with The Stacey Harris.

Wrapping up February we're going to talk one more Facebook ads episode. Full disclosure, this will not be the last episode we ever have on Facebook ads because this is literally a humongous topic. Just the last one for right now, we're wrapping up February. I want to talk about some Facebook ads mistakes. These are the three most common and, in my opinion, the most fatal Facebook ads mistakes you can be making. I'm not saying you necessarily are making them but maybe a friend is and you want to tell them about this. We're going to break this down.

I want to keep today really short and sweet because I want you guys to take some action on this stuff. I'm going to make this really, really quick and dirty. Are you ready? Well, maybe not dirty but quick. Let's kick off with my biggest Facebook pet peeve. Okay, that's a soapbox. If you know me at all you know what's coming. Boosted posts. Yes, the boost button is easy, it's right there. Facebook tells you all the time, "This post is doing so well you should tell more people about it. Here, here, here, hit the boost button. All the cool kids are doing it." Just say no, just say no.

Now, the boost button can be fantastic if you have a goal in mind for that boosted post. If you have set a custom audience before and so you have somebody specific that you can send that boosted post to. However, most of you who hit the boost ... Okay, let's say this. Most people who hit the boost button are doing it because they're afraid of the ads manager or because they don't know what to do but somebody told them Facebook ads were a good idea. They're sick of their reach being nothing and so they hit the button. Then they spend 10, 20, 50, 100 bucks and they don't actually know what impact it had. Mostly because they don't know what impact they were hoping it would have outside of people seeing it.

That can lead to frustration, wasted dollars, and deciding that Facebook ads just don't work which is simply not true. If you're going to use the boost button know why and know who. Why are you hitting the button is our call to action in there. Do you want people to engage in the comments? Do you want to drive traffic or something? Why are you hitting the boost button? Then know who's going to see it. Have you built a custom audience with your email list? Do you want to send it to your page likes? Even if you're sending it to your page likes make sure you fill out that demo information of age, gender, and location because, guess what, there are tons of people who like your Facebook page who are not actually in your target market, who are not actually in your ideal client avatar.

We don't care if they see the post. We care if the right people see the post. Make sure that you are filling out that targeting information when you set the budget and boost the post. Do not just hit the boost button and say, "Well, I run a Facebook ads now, that's so exciting." No, that's not exciting. I want you to run good Facebook ads, okay? That's number one. Number two, and we talked about this in the last two episodes, you have no budget or you have no call to action or you have no clear idea of who you're talking to. I'm kind of lumping this one all into one because we have kind of touched on it in the last few episodes.

Being unclear with any one part of the strategy behind your Facebook ads is going to leave you leaving money on the table. I don't want that to happen. I don't want to see you saying, "Stacey, I spent $200 on Facebook ads and nothing happened. You said that they were going to

Support the show