2 Reasons to NEVER go Live on Social Media

Welcome to episode 340 of Hit the Mic with The Stacey Harris.

Hello hello. We're going to talk about something I have been using to grow my community this year and something that you really need to be using. We alluded to this in the "3 Things You Must Know" episode last week, but we're going to dive in deeper, and it's going live.

I want you to know, going live doesn't have to be a certain place, a certain frequency, a certain length of time. Going live might look different for each one of you. For me right now, it has really meant using Facebook Live. My community is there, my audience is there, my attention is there honestly. It's been kind of a no brainer for me to use that.

Then disperse that content in the other places, meaning that Facebook Live episode can go up on YouTube. I can share snippets of it in my story on Instagram and Snapchat. I can really break that out; I can share that YouTube video on Twitter and LinkedIn. I really can use that Facebook Live content in all of the places.

There are some tools that will let you to go live in multiple places, I have not found one yet that I find reliable and quality enough to share with you and give a recommendation. Stayed tuned, I am on the hunt for something like that.

For me, and honestly for a lot of you listening; the great entry point, a great place to get started, a great place to just start taking action is going to be Facebook Live. It really is a simple, simple way to go live. So do it, go live.

I want to talk a little bit about the two big objections I get to going live because I see these all the time when I'm talking to clients, or we're talking in the membership community about how to go live and if you should do it. I want to combat these two big pushbacks. Number one; it doesn't have to be brand new content and it doesn't have to be content that exists only in that Facebook Live, or YouTube Live, or Periscope, or Instagram Live or whatever.

Repurpose this stuff guys. Use your most popular blog posts as a great way to get started on doing video. Break those tips down into a series of videos, and then use that call to action to point them back to the full blog post on the website. You know your audience is interested in that, or it wouldn't be your most popular blog post. See what I'm saying?

A great way that I have been doing this is taking pieces of trainings, or webinars, or podcast content and just repurposing that into video. By repurposing it, I mean really, really simply saying, "Hey, here's a little chunk of this content. If you want more, go over here." Sometimes that's join us at Hit the Mic Backstage. Sometimes that's join us on the podcast, sometimes that's go read this blog post. Whatever it is; it's taking a piece of something I've already created and presenting it in a new way.

The big value point for this guys, is that not only is it a time saver for us, and you've heard me sing the praises of repurposing enough times that I don't need to do that; on the flip side of that, you're going to allow that content to reach a whole new audience, to reach some people who maybe prefer video or happen to be tuned in and just didn't see that blog post or that podcast.

You're giving it to them in another way so that they can connect with it, so they can get what they need. I say this all the time, but it'

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