The Recap | Intangible brand equity— American Eagle and Wendys on embedding your products into culture
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English - June 02, 2023 16:46 - 19 minutes - 18.2 MBEntrepreneurship Business Technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Recap | on the AAPI Founders Summit & new Shopify reports
Next Episode: From startup to acquisition with Primal Kitchen
Sometimes we get so zoomed into the tactics of ecommerce that we forget how important the why actually is. In this week’s episode, Kristen dives into the intangible importance of brand equity, how American Eagle and Wendys create and foster long-term loyalists, and a few fun news stories.
P.S. it’s National Donut Day, don’t forget to celebrate!
Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty pushThe perfume industry is up 60% from pre-pandemic levelsFrito-Lay makes largest-ever investment in women’s sports for World CupYouTuber Emma Chamberlain adds to coffee empire with ready-to-drink lineFree donuts at krispy kreme and dunkin todayConnect with Erica Aarons on Twitter