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Tackling retention & BFCM strategy with Every Man Jack
Hit Subscribe | The subscription ecommerce podcast by Recharge
English - September 28, 2023 16:34 - 25 minutes - 23.4 MBEntrepreneurship Business Technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Catching up with Bokksu: expanding into new channels
In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.