How Electriq (a DRINKS Company) prioritizes loyalty focused retention

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English - August 23, 2022 09:00 - 33 minutes - 61 MB
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Previous Episode: How Campfire Treats prioritizes doing the right thing

Next Episode: Scaling your brand with agency collaboration (Plate Crate & Praella)

In this episode, we talk to Brandon Amoroso, founder & president at Electriq (a DRINKS Company).

We start with their recent acquisition by drinks.com and their massive plans to build on top of their proprietary shipping and fulfillment platform to offer wineries the ability to sell throughout the united states. With all the complications surrounding shipping across state and county lines, Brandon’s team is uniquely positioned to build, support, and scale the direct to consumer arm of wineries across the country.

We also talk through a new style of loyalty program, based on value rather than points. Oftentimes basic loyalty programs provide 10, 100, or 1000 points with no clear understanding of what those points get you. Instead, Brandon proposes loyalty programs should offer tiered discounts, free products, sample products, or other additional value based on each shipment with straightforward communication on when and what subscribers can expect to receive.

So let’s hop in!