Hit Record Podcast - FI GROW Solutions artwork

Episode 72 - Would Your Bank or Credit Union Benefit from a Brand Ambassador

Hit Record Podcast - FI GROW Solutions

English - July 10, 2024 11:00 - 15 minutes - 11.1 MB - ★★★★★ - 10 ratings
Marketing Business Management credit unions community banks banks digital marketing social media marketing sales sales strategy inbound marketing inbound lead generation business growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 71 - What Will Work to Drive More Sales Success at Your Bank or Credit Union

In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, has a great conversation with August Mize, the brand ambassador for Carolina Trust Federal Credit Union. August discusses her journey from a communications graduate aiming for a career in journalism to becoming a brand ambassador, emphasizing the strategic shift towards influencer marketing to strengthen community connections and appeal to younger demographics. They explore the significant roles that brand ambassadors play in enhancing brand visibility, community engagement, and the overall marketing strategy of financial institutions.


Key Takeaways:


Community Engagement: Brand ambassadors enhance the visibility and relatability of a brand within the community, leading to stronger connections with existing and potential customers.Targeting Younger Demographics: Using brand ambassadors, particularly in social media and community events, helps financial institutions engage with younger audiences more effectively.Extended Role Impact: The role of a brand ambassador goes beyond traditional marketing by embedding the brand into various community activities and digital platforms, which can significantly boost brand recognition and customer engagement over time