The Secret is You with Chris Cicchinelli
107 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 302 ratingsA dynamic thought leader who relentlessly engineers growth and progress, Chris Cicchinelli is the President & CEO of Pure Romance, the world’s largest in-home party company specializing in intimacy and sexual health. On HIT, Chris shares real-world, no-nonsense advice on transforming your business through innovation, influence, and connection. Chris specializes in motivating business owners and entrepreneurs to crush their goals, love the hustle, and live life by design.More about Chris: Chris joined the Pure Romance team in 2000 and immediately took drastic measures for growth, taking the company from $3 million in revenue to well over $250 million with 30,000 active Consultants all over the world. Chris has been interviewed on Fox Business News, MSNBC, and featured in the New York Times, Wall Street Journal, INC 5000, Smart Business, and Direct Selling News.
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Episodes
SIY #94 Valerie Jacobs on Adapting your brand to Post Pandemic Trends
May 25, 2021 17:00 - 29 minutes - 40.8 MBChris Cicchinelli talks with LPK Chief Growth Officer Valerie Jacobs talk about forecasting future trends and then taking action on them. Plus, how she created her own job and persuaded people that they need a trend forecaster.
SIY #93 Mark Schulman on Living to the Beat of Your Own Drum
April 20, 2021 14:00 - 30 minutes - 41.9 MBChris visits with rockstar Mark Schulman to learn how to find passion in life. As the drummer for icons P!nk, Cher, Stevie Nicks, and many more, he has learned from strong women. Chris and Mark talk about why attention to details is so important. Plus, how you can ensure you’re on the top of your game EVERYDAY.
SIY #91 The Happiness/Success Connection with Shawn Achor
April 09, 2021 15:00 - 45 minutes - 62.5 MBNew York Times bestselling author Shawn Achor joins Chris to talk how happiness and success are linked. Just think about this, when the brain becomes more positive, your chance of success increases. It’s a science called positive psychology. Chris dives deep into how you can create happiness, the results optimists see, and if everyone can be happy.
SIY #92 The Happiness/Success Connection with Shawn Achor
April 09, 2021 15:00 - 45 minutes - 62.5 MBNew York Times bestselling author Shawn Achor joins Chris to talk how happiness and success are linked. Just think about this, when the brain becomes more positive, your chance of success increases. It’s a science called positive psychology. Chris dives deep into how you can create happiness, the results optimists see, and if everyone can be happy.
SIY #91 The Number One Thing We're All Selling
April 07, 2021 05:00 - 12 minutes - 8.43 MBIn life, and in business, what is the number one thing we are all selling? You already know the answer. Chris breaks down how you can move up to the next level with your clients. People ask how he got to this point in his business. He had to learn early on to be grateful and happy which led him to the secret of growing. Plus, what his mom, Pure Romance Founder Patty Brisben, told him that gave him a new outlook on business.
SIY #90 Take Back Your Time
March 31, 2021 05:00 - 16 minutes - 11.6 MBWe all have a lot on our plates when it comes to tasks, business calls, family matters. We wake up striving to check everything off your list. But entitled people can get in the way and steal time. Those people, hijackers, contact us because they know CEOs are problem-solvers. Losing that time makes us lose our focus. We all have an inner and outer ring we’re going after. The inner ring is the bullseye of what we’re trying to accomplish. The outer ring is the steps we’re taking to get there...
SIY #90 Take Back Your Time
March 31, 2021 05:00 - 16 minutes - 11.6 MBWe all have a lot on our plates when it comes to tasks, business calls, family matters. We wake up striving to check everything off your list. But entitled people can get in the way and steal time. Those people, hijackers, contact us because they know CEOs are problem-solvers. Losing that time makes us lose our focus. We all have an inner and outer ring we’re going after. The inner ring is the bullseye of what we’re trying to accomplish. The outer ring is the steps we’re taking to get there...
SIY #89 Making Your Own Luck
March 24, 2021 05:00 - 19 minutes - 13.5 MBTo get to the comfortable lifestyle you want, you have to be uncomfortable. If you see Chris in real life, the last thing he wants to hear is how lucky he is. Chris spent 3 years traveling in a U-Haul with his mom to promote the business. Up-and-coming business owners always ask how to get to his level. Here’s how: commit to the process, detach from the outcome. When you do the uncomfortable over and over again, that’s where you see progress. Let’s break down LUCK. L is for love. If you do n...
SIY #88 How to Market your Business During COVID-19
January 27, 2021 06:00 - 12 minutes - 8.3 MBIn today’s world, marketing matters. Chris explains the negative and positives of marketing and branding during a pandemic. Now is the time to reassure your customers that your business is doing well and that it is also OPEN. We have to tell the customer what is going on and stay connected with them. One way to do this is by refreshing your products and packaging. During COVID-19, our process has changed. You can’t send a party experience to someone in the mail. Consider how you take an in-h...
SIY #87 MLK Inspiration
January 19, 2021 21:00 - 16 minutes - 11.2 MB“If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.” - Martin Luther King Jr. Martin Luther King Jr. lived an amazing and inspiring life through his actions and speeches. Chris talks about the 10 things that this civil rights icon lived by that we should replicate in our daily lives. For example, as an adult it can be hard to dare to dream. But, if you don’t dream, then you’re risking not getting ahead in ...
SIY #86 How to play BIG & Wining the social marketing game
January 13, 2021 15:00 - 14 minutes - 19.3 MBChris is speaking to everyone who says, “I am an entrepreneur.” He breaks down how to avoid 8 mistakes. Ask yourself, what is it that you’re truly going after? This way you can improve every day and people around you can see how excited you are to do business. What you’re selling matters, but also find a way to know and love your customers. 10% of sales come from products and 90% come from marketing. Set yourself up for success by surrounding yourself with people with the same mission. Micha...
SIY #86 How to play BIG & Winning the social marketing game
January 13, 2021 15:00 - 14 minutes - 19.3 MBChris is speaking to everyone who says, “I am an entrepreneur.” He breaks down how to avoid 8 mistakes. Ask yourself, what is it that you’re truly going after? This way you can improve every day and people around you can see how excited you are to do business. What you’re selling matters, but also find a way to know and love your customers. 10% of sales come from products and 90% come from marketing. Set yourself up for success by surrounding yourself with people with the same mission. Micha...
SIY #85 Developing a Winning Mindset for 2021
December 29, 2020 15:00 - 19 minutes - 26.5 MBChris breaks down how you run into 2021 with a new vision. We have pivoted due to the pandemic, but now we have to try harder. The greatest way you’re going to make a different is with your attitude. How you respond to difficult circumstances will determine how far you go in life. Attitude comes from different things, like home life, background, or environment and your mindset affects everyone around you. What you are thinking about is what you are bringing about. If you talk like a loser, y...
SIY #83 Success is all about Discipline
December 10, 2020 06:00 - 15 minutes - 21.9 MBCommit to finding pleasure in discipline. Discipline is the bridge between what you say and what you go out and actually do. To do this, quit arguing with the plan. Many people hire a trainer and then argue with them. If they ask you to do 12 reps, you don’t just do 8. Don’t just get through the workout, get something from the workout. Will you continuously learn what’s out there? Focus on education that will fill you with an optimistic attitude. Read books. Listen to podcasts. Watch TedTalk...
SIY #84 Overcoming Distractions
December 08, 2020 17:00 - 8 minutes - 11.9 MBDon’t let concentration go out the window. Take these next 10 minutes to listen to Chris’ advice on overcoming distraction. The first and most important step: turn off those notifications! It will take you 30 more minutes to get re-engaged in tasks. Hear why Chris creates a playlist when focusing on a task. Another step to increasing concentration, find someplace that is yours. When you’ve been sitting for a while, get up and move. This stops you from drifting away into laziness. Take care o...
SIY #82 Mastering Your To-Do List
November 25, 2020 06:00 - 10 minutes - 15 MBRaise your hand if you never finish your to do list! Chris Cicchinelli gives us quick tips to get things done. How to set realistic expectations for projects and, ultimately, your business. The Secret is You with Chris Cicchinelli
SIY #81 Get Comfortable with Being Uncomfortable
November 17, 2020 18:00 - 18 minutes - 25.2 MBChris Cicchinelli took Pure Romance from a $1 million company to a $400 million company. Along the way, he saw failure, but also success. Now he’s taking what he learned to help you! How you can live by the mantra living uncomfortable will give a comfortable lifestyle and how he sees fellow CEO Gary Vaynerchuk live by that mantra. Plus, why it’s important for you to know your value! The Secret is You with Chris Cicchinelli
SIY #80 New Name! Starting Productive Debates
November 11, 2020 06:00 - 23 minutes - 32 MBWe’re pivoting! Chris Cicchinelli made the most of the shutdown and wrote a book called The Secret is You. In this episode, he breaks down the ways you can have a healthy, productive debate. As a business owner, he tells us how to get our points across without arguing.
HIT #79 Accepting Rejection
July 14, 2020 05:00 - 8 minutes - 12 MBRejection is not failure. Chris explains how you can make rejection the fuel you need to succeed. Don’t take ‘no’ personally, and make it an opportunity to improve.
HIT #78 How to Become Your Most Important Asset
July 07, 2020 05:00 - 14 minutes - 20 MBGrab a pen and paper and take some notes! Chris has six simple steps you can follow to reach your goals
HIT #77 Refocus with the 90 Day Challenge
June 26, 2020 16:00 - 10 minutes - 14.4 MBNow is the time to focus. You don’t plan for bad things to happen, but it’s outside of your control. You can hatch a plan now. Chris breaks down how you can use 90 days to reach your goals.
HIT #76 The Recipe for a Great Leader
May 12, 2020 05:00 - 8 minutes - 12 MBIn times of crisis, teams depend on a leader to guide them. In this episode, Chris cooks up 6 key ingredients that make a great leader.
HIT #76 The Recipe for a Great Leader
May 12, 2020 05:00 - 8 minutes - 12 MBIn times of crisis, teams depend on a leader to guide them. In this episode, Chris cooks up 6 key ingredients that make a great leader.
HIT #75 Increase your Motivation
May 01, 2020 17:00 - 11 minutes - 15.2 MBSimplification can increase your motivation and brighten your future. Chris breaks down the ways you can find inspiration and build your business.
HIT #74 The Michael Jordan Mentality
April 28, 2020 13:00 - 8 minutes - 11.3 MBTreat every sales call like it’s the first time they see you in action. Play every game like it’s your last. Chris talks about reacting to failure and how it can impact your business, so you can be like Mike.
HIT #73 Succeeding on Social Media
April 07, 2020 05:00 - 10 minutes - 4.26 MBYou have access to the entire world thanks to the internet. Why not take advantage of it? In this episode, Chris gives 5 lessons that you can use to improve your presence on social media.
HIT #72 Staying Focused Under Pressure
March 30, 2020 14:00 - 10 minutes - 14.7 MBYour home is filled with distractions. Kids don’t have school, your TV blasts the latest update on COVID-19, and your phone lights up with all kinds of notifications. Chris breaks down the 7 things you need to do, so your business doesn’t crack under pressure.
HIT #71 Take Control of Your Life
March 24, 2020 19:00 - 11 minutes - 15.8 MBCoronavirus may have canceled sports, school and going into work, but don’t let coronavirus cancel the rest of your life. Chris talks about the most important thing to keep your business on track so you can get in the arena and complete.
HIT #70 Getting What You Want vs. Earning What You Deserve
March 10, 2020 05:00 - 7 minutes - 10.8 MBThe currency of life isn’t money, it’s choice. In this episode, Chris talks about putting choice into your own hands by working hard enough to earn it. Life is designed to give you what you deserve, not what you want. Are you giving effort or excuses?
HIT #69 Second lap of 2020: Are you in the lead?
March 03, 2020 06:00 - 17 minutes - 23.6 MBThe 2nd quarter of 2020 is on the horizon. Can you say the same about your goals? Defining success in the new year is easy but maintaining that path throughout the year can be a different story. It’s time to check in on your progress, your discipline and most importantly, your mindset.
HIT #68 Creating a 20/20 vision of abundance
February 26, 2020 02:00 - 10 minutes - 14.4 MBYou’re either working towards success, are successful, or have given up. Where do you fall? In this episode, Chris talks about creating a clear vision of abundance and being an active participant in attaining it. Because, you can’t participate in the cause without participating in the effect. Are you ready to go for the goals?
HIT #67 Success is Self-Defined
February 18, 2020 06:00 - 14 minutes - 19.5 MBSuccess isn’t celebrity status or an impressive job title, it’s a culmination of attitude, skill and knowledge. Most importantly, success is whatever you want it to be. Stop asking others, “what is success” and start asking yourself, “what does success mean to me?”
HIT #66 Living with — and fighting for — CHANGE
February 11, 2020 06:00 - 8 minutes - 11.5 MBLiving with change isn’t enough… we need to FIGHT for change. In today’s episode, Chris talks about how he and Jess are turning their mission with the Living With Change foundation up a notch. How can you join their fight? Hit play and find out!
HIT #65 Success starts with an MVP mindset
February 05, 2020 15:00 - 6 minutes - 8.4 MBPatrick Mahomes shows us what can be possible when you make your emotions work for you—not against you.
HIT #64 A Branding Breakthrough lesson from Justin Timberlake
January 29, 2020 16:00 - 18 minutes - 25.7 MBYour brand isn’t the products you sell or the logo you wear, it’s YOU. Your actions, your values, and your impact on people. Justin Timberlake has been building his brand since childhood and after meeting him, it shows. You don’t have to be a pop star or even a CEO because in today’s world, someone is always watching. How would people describe your brand?
HIT #63 Josh Guttman of Kable Staffing
January 21, 2020 14:00 - 26 minutes - 36.9 MBChris welcomes Josh Guttman to explore how quickly a business should grow and why giving is better than receiving.
HIT #62 Barefoot Wine Founders Michael Houlihan & Bonnie Harvey
January 14, 2020 17:00 - 32 minutes - 40.6 MBChris talks to Barefoot Wine Founders Michael Houlihan & Bonnie Harvey.
HIT #61 Top 5 ways To Make The Most Out Of 2020
January 07, 2020 21:00 - 15 minutes - 21.8 MBEveryone knows the new year is the time to make the changes you want to see in your life, your career, and beyond. Make sure you're giving yourself every opportunity to succeed with Chris’s five tips on having the best year yet!
HIT #60 The art of leading leaders with Tony Munafo
December 30, 2019 17:00 - 30 minutes - 42.1 MBThere’s a reason ProLink Staffing was named one of the best places to work in Cincinnati; It’s Tony Munafo, its Founder and CEO. Tony’s commitment to empowering his employees with training and mentorship is evident by the growing success of the company. Entrepreneurs— take note!
HIT #59 What the tech?! Tech-forward strategies for entrepreneurs and business owners
December 24, 2019 06:00 - 20 minutes - 28.8 MBFor over 25 years, Sound Concepts CEO McKinley Oswald has been moving businesses into the fast lane by improving their technology strategy. Chris and McKinley break down the importance of forward-thinking implementation and deployment, and the strategies that could make or break your business!
HIT #58 Britney Ruby Miller, President of the World-Famous Jeff Ruby Culinary Entertainment
December 16, 2019 18:00 - 35 minutes - 48.2 MBChris sits down with Britney Ruby Miller, President of Jeff Ruby Culinary Entertainment, Cincinnati’s preeminent restaurant group which manages a portfolio of high end steakhouses widely regarded as among the best in the nation. She heads an organization of 7 steakhouses in Ohio, Kentucky and Tennessee and leads a team of more than 700 employees. Leading a successful organization is important to her, but perhaps one of her most unique gifts is that she helps people become better versions of ...
HIT #58 Cooking up success with Britney Ruby Miller
December 16, 2019 18:00 - 35 minutes - 48.2 MBThe title of a leader isn’t something that’s passed on, it’s earned. Chris and Britney Ruby Miller discuss the obstacles of taking over the family business and proving themselves as leaders despite of it.
HIT #57 Are Millennials Professionally Stunted & Are They Behind The Sex Recession?
December 10, 2019 06:00 - 17 minutes - 24.8 MBAre people having less sex? LPK’s Chief Insight Officer, Valerie Jacobs, is back to talk about the “sex recession” we’re living in. In an age where sex is more open and acceptable, why are younger people having sex less? Chris and Valerie explore the reasons for the recession and the impact it has on our culture.
HIT #56 Reaching out: The real impact of inclusive company policies and diverse teams
December 03, 2019 06:00 - 30 minutes - 41.5 MBCelebrate diversity! Chris talks with the Cincinnati USA Regional Chamber Vice President of Inclusion, Mary Stagaman, about why it’s important to cultivate a diverse and inclusive workplace. Mary talks about the community benefits of diverse organizations and brings hard-hitting facts to the table about the real bottom-line benefits of inclusive hiring practices.
HIT #55 Self-empowerment through self-management with Andrea Owen
November 26, 2019 12:00 - 30 minutes - 42 MBPut yourself in the driver’s seat! Chris and Suzanne meet with Andrea Owen, a life coach and business owner with years of experience in life management. Andrea explains the importance of self-reflection, the strategies for recovering from disaster, and when and how to listen to your “inner critic.”
HIT #54 Lights, camera, hired! How to “cast” the best candidate for the job
November 19, 2019 06:00 - 22 minutes - 31.2 MBAre you casting the right people to fill your organization’s roles? Chris takes a backstage look with Ensemble Theatre Cincinnati’s own D. Lynn Meyers on the psychology of casting. Chris and Lynn pull back the curtain on why you should try taking a casting director’s perspective when looking for your next perfect candidate.
HIT #53 Trendspotting: riding the wave before you get beached!
November 12, 2019 06:00 - 35 minutes - 49.3 MBBusiness trends are fickle, powerful, and might seem unpredictable, but to LPK’s Chief Insight & Innovation Officer, Valerie Jacobs, they’re too important to ignore! Chris and Valerie explore trend behaviors and trend cycles—why is innovation so important for businesses today, and what in next in our fast-paced, digitally-connected world?
HIT #54 Self-empowerment through self-management with Andrea Owen
November 12, 2019 06:00 - 30 minutes - 42 MBPut yourself in the driver’s seat! Chris and Suzanne meet with Andrea Owen, a life coach and business owner with years of experience in life management. Andrea explains the importance of self-reflection, the strategies for recovering from disaster, and when and how to listen to your “inner critic.”
HIT #52 From frustration to financial freedom: The skills you need to “make it” with Brad Nelson
October 30, 2019 18:00 - 21 minutes - 29.9 MBFinancial consultant Brad Nelson knows what it’s like to start from the ground up. Brad’s own journey from overwhelming debt to financial independence is the foundation of his work as a personal finance coach. Chris and Brad discuss how you can battle financial obstacles (really!) and how you can develop the skills (and habits!) you need to be truly debt-free!
HIT #51 Like a BOSS with Lindsay Wagoner: The daily struggle to succeed as business owner
October 29, 2019 05:00 - 16 minutes - 22.7 MBFrom paycheck-to-paycheck to serving on the Pure Romance Senior Board of Directors, Lindsay Wagoner has seen and done it all. Chris and Lindsay crack the code on owning your own business—discussing the hardest obstacles you’ll face and the incredible heights you can reach if you’re willing to put in the work. Are you ready to get your hands dirty and do what you’ve gotta do to succeed?