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The modern conception of Valentine’s Day actually has little to do with St. Valentine. Like several other holidays, Valentine's Day has morphed into a commercial sellout of teddy bears and chocolates. Competitors have to make their money somehow.

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Resources:

Overview of Valentine's Day

About the Three St. Valentine's

More About Valentines' Legends

About Lupercalia

Christianity in the Roman Empire

Timeline of Ancient Rome

About Cupid

About Chaucer

Valentine's Day in the 1800s

About Galentine's Day

Link to Parks & Recreation Episode

About White Day