Episode 216: When to Pause Legal Marketing

Molly discusses the common problem of feeling overwhelmed and stressed out when a law firm's marketing efforts start to generate too many leads. She emphasizes that pausing marketing is never the solution, but rather taking a strategic approach to managing the influx of leads. She also encourages attorneys to give their team members the time and resources to address these challenges and make data-driven decisions. The goal is consistent growth and impact, not simply getting caught up.

 

Key Takeaways

 

Never pause marketing when it's working; instead, focus on optimizing processes and operations.

Streamline processes and leverage technology to handle the increased workload.

Treat different types of leads differently based on their preferred communication methods.

Regularly track and measure marketing efforts to make informed decisions.

Get deeply curious and ask powerful questions to identify areas for improvement.

Quote for the Show: "The place that you pause is in your operations." - Molly McGrath

 

Links

Website: https://hiringandempowering.com/

Facebook: https://www.facebook.com/hiringandempowering

LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/

Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

Get Fix My Boss Book: https://amzn.to/3PCeEhk

 

Ways to Tune In:

Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N

Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599

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YouTube - https://youtu.be/v1PDTLI8DLw