208: The Netflix of Legal Marketing

Hire and Empower with Molly McGrath

English - May 30, 2023 10:00 - 31 minutes - 89.8 MB - ★★★★★ - 8 ratings
Management Business Careers businessdevelopment empowerment employeeempowerment employeetraining firing hiring leadership legal staffing teamdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 207: Define Your Own Success

Next Episode: 209: How to Automate Client Intake & Data Flows in Your Law Practice

In this episode, Molly McGrath is joined by Jordan Ostroff, the president of LegalEase Marketing. They dive into the concept of the Netflix of legal marketing, discussing the benefits of a subscription model for law firms. Jordan introduces the acronym SET IT, which stands for Strategize, Execute, Track, Iterate, and Test, emphasizing the importancve of quarterly strategizing. The episode emphasizes that tracking data is crucial for identifying the factors influencing revenue and client reviews. Tune in to learn more how to develop marketing strategies, maximize client acquisition and retention rates, and leverage legal marketing techniques to increase client intake and close deals.

Key Takeaways

The Netflix of Legal Marketing can provide law firms with consistent access to new content, tweaks, and changes, enabling them to generate cases and grow their firm effectively.

Different firms require different strategies, and there is no one-size-fits-all solution.

Converting leads into clients should be the primary focus than solely relying on the number of leads.

Tracking data is vital for making informed decisions and identifying the causes of changes in revenue and client feedback.

Following up with leads is an often overlooked and underutilized strategy in selling legal services.

Law firms should focus on maximizing client acquisition and retention rates.

Implementing a customer relationship management (CRM) system is highly recommended for law firms engaged in marketing activities.

Quote for the Show: "Marketing is NOT a Set It and Forget It."

Links

Website: https://www.legaleasemarketing.com/

Facebook: https://www.facebook.com/jordan.ostroff

LinkedIn: https://www.linkedin.com/in/jordan-ostroff/

Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

Ways to Tune In:

Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N

Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599

Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH

Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw

Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions

YouTube - https://youtu.be/lzsfSpDxDXU