206: Having Science on Your Side in Your Referral Strategy

In this episode, Molly speaks with Stacy Brown Randall, the Founder of Growth by Referrals, about the importance of referrals in law firms and how to systematize referral strategies. Stacey talks about how she helps business owners generate referrals naturally without manipulating, incentivizing or even asking. The conversation also covers how to properly thank and nurture referral sources, and how to handle anxiety related to forgetting to thank a referral source. Tune in to learn more about managing and increasing your business referrals.

Key Takeaways

Referrals make up 80% of clients for many law firms.

Providing great services and results to clients is enough to get referrals.

The goal is to generate referrals naturally without desperate tactics like begging or using promotional gimmicks.

The attorney industry is based on relationships and referrals, making it perfectly positioned for referral generating strategies.

Referrals should be mutually beneficial, where both parties are helped and feel like a hero

The psychology and science of referrals can be explored and applied to increase referrals.

Quote for the Show: "Uncover the Secret to Generating Referrals Without Asking."

  Links

Website: https://www.staceybrownrandall.com/

Facebook: https://www.facebook.com/StaceyBrownRandall

LinkedIn: https://www.linkedin.com/in/staceybrandall/

Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

Ways to Tune In:

Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N

Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599

Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH

Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw

Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions

YouTube - https://youtu.be/eE4ffXi6xNc