In this episode, Tony speaks with Levi Smith, the CEO & President of Franklin Building Supply, a standout independent LBM dealer. A full line lumberyard in Idaho, they generate over $300m in sales, with 750 people, 17 locations, including door shops and truss plants.

What is your best story to effectively attract bright young talent to your company?

A great story has three components:

A cast of characters that everyone cares about The desire to accomplish something for someone else A challenging obstacle to overcome

Great leaders and excellent problem solvers create some of the most straightforward solutions. Levi’s insight and teaching are excellent.