So far,Jay-Z has been getting flak from each and every direction after the announcement of his new multi-year partnership with the NFL. 
NOW IT APPEARS JAY WASN’T THE FIRST HIP-HOP MOGUL APPROACHED BY THE LEAGUE WITH A SIMILAR PROPOSITION

Over the weekend, record producer and songwriter Bryan-Michael Cox aired his thoughts on the situation during a recent appearance on Loola TV. Hov’s name came up around the 14-minute mark of the conversation.

The Grammy-winning songwriter revealed that Jermaine Dupri had initially been approached by the NFL with a similar deal less than a year ago. Cox didn’t go into any details as to what the deal encompassed. Negotiations were nipped in the bud after Jay personally called Jermaine and advised him to decline the deal.

“I’m not saying it can’t turn into [something] good,” Cox said of the recently announced collaboration. “But we’re also talking about a guy who single-handedly picked up the phone and called Jermaine to tell him not to do it. When we all had that meeting with the NFL, all that sh*t was part of the same s**t.”