NEW YORK -- Unsigned NFL quarterback Colin Kaepernick might as well have been seated next to NFL commissioner Roger Goodell during Wednesday's news conference to officially announce the league's new partnership with Shawn "Jay-Z" Carter's entertainment company.

The former San Francisco 49ers quarterback's presence was definitely in the room.

Several of the questioners echoed the sentiments of many on social media, who have expressed disappointment and anger that Carter would agree to have his company, Roc Nation, lead the NFL's endeavors in music and entertainment.

Through music and entertainment, Carter said, he can help amplify the league's Inspire Change initiative for social justice. And the opportunity to potentially accomplish big things and uplift many in communities important to him was an opportunity he couldn't ignore.

"We forget that Colin's whole thing was to bring attention to social injustice. In that case, this is a success. This is the next phase," the entertainment magnate said. "There [are] two parts of protesting. You go outside and you protest, and then the company or the individual says, 'I hear you. What do we do next?'

"For me it's like action, [an] actionable item, what are we gonna do with it? Everyone heard, we hear what you're saying, and everybody knows I agree with what you're saying [in Kaepernick's underlying message]. So what are we gonna do? You know what I'm saying? [Help] millions and millions of people, or we get stuck on Colin not having a job."

Carolina Panthers safety Eric Reid, who was the first player to join Kaepernick in kneeling during the national anthem, also posted a tweet Wednesday night in response to the deal and Jay-Z's remarks on Kaepernick.