A special episode on how athletes can use Twitter to build their brands and engage with fans. Skylar Smith (@duchessofhoops) and Brian Bosche (@thedukeofhoops) speak with Benson Mensah-Bonsu, Athlete Partnerships at Twitter. They talk about what athletes can do to build a strong social media presence, how to use Twitter effectively to engage with fans, and how Twitter can be used to attract sponsors. They also discuss how British basketball clubs and players can grow the culture of the sport in the UK.



Follow Benson on Twitter: https://twitter.com/CreativeBonsu

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