Athlete Branding Masterclass with Zoe Scaman

A special episode on how British Basketball players can build their brands and engage with fans. Skylar Smith and Brian Bosche speak with Zoe Scaman, founder of Bodacious, a strategy studio. Zoe has worked with clients like adidas, Coco-Cola, Nike, and various athletes and celebrities. They talk about what athletes can do to build a strong brand, how a brand can evolve over a career, how athletes can work with brands and sponsors, and specific advice on what young athletes can do to start and grow their brand. They also discuss how British basketball clubs and players can grow the culture of the sport in the UK.
Follow Zoe Scaman on Twitter: https://twitter.com/zoescaman