When the World Turns Upside Down: Challenge of Decision-making in the Presence of Black Swan Events

In the business world, we often overlook black swan events, extremely rare and unpredictable events with catastrophic consequences. These events are characterized by their unpredictability, extreme impact and tendency to offer misleading retrospective explanations. Although their probability is low, their influence can radically change a company. To deal with them, we must distinguish risk from uncertainty and adopt measures such as diversifying supply chains, maintaining financial reserves and building organizational resilience. In uncertain times, an adaptable and communicative corporate culture is essential. Leading in this environment demands accepting volatility and being willing to continually adjust strategies.

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