#179: Bundling and Productizing as an Antidote to Commoditization
High-Income Business Writing Podcast
English - May 31, 2019 07:00 - 24 minutes - 33.9 MB - ★★★★★ - 291 ratingsCareers Business content copywriting freelance how writing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #178: Command Higher Fees by Putting Value on the Table
It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has grown, the fees for content marketing projects have suffered. Upwork and other job platforms have gotten better and more popular. You even have AI technology entering the writing fray. All these factors have combined to create a situation where many clients want content NOW... and they want it cheap! Does that mean that we all need to start looking for a new way to make a living? Not at all! In this week’s podcast, I address one element of the solution: bundling and productizing your service offerings.