John Warrillow - Bestselling author of Built to Sell, Top 10 Forbes Ranked Podcast Host, CEO of The Value Builder System

We have lots in common with this week’s guest, John Warrillow. Small businesses have always revolved around their owner, but in 2011, John kicked off a revolution with the release of his bestselling book, ‘Built to Sell: Creating a Business That Can Thrive Without You’. (Our purpose is all about helping business owners create a business that successfully runs whether they turn up or not).

John’s book spawned a company - The Value Builder System™ - that has helped more than 50,000 businesses build more valuable companies.  I was lucky enough to spend some time with John just before the COVID crisis in February 2020 at his conference in Denver where we’d recently become a certified partner of his global Value Builder System.

John is host of Built to Sell Radio, ranked by Forbes magazine as one of the world’s 10 best podcasts for business owners. In 2015, Warrillow wrote another best-selling book called ‘The Automatic Customer: Creating a Subscription Business in Any Industry’ which illustrates how owners can accelerate the value of their business through creating recurring revenue streams.

Before founding The Value Builder System, John started and exited four companies, including one acquired by a public company.

Listen to learn:

- The first thing John would do if he was setting up a new company today

- The power of niching: how to become more referable & more profitable

- How to spot the shining star in your business

- Why now is a unique time in history to see what works and what doesn’t in your business and marketplace

- You’ll never be scalable unless you’re aligned

- The value in giving your customers an ultimatum when changing your business model

- The importance of constantly asking ‘why’ in an open-ended way

- John’s favourite forward-looking indicator

- The important factors in building value in your business

- Why you can’t sell a business if you, as the owner, is still needed in it, and how to solve this.

How to get to your number that allows you to live for the rest of your life

- Leadership qualities you need to build a valuable company

For more information:

Speak to us a Certified Partner of The Value Builder System: 0203 603 1112 or email: [email protected]

Books: Built to Sell, The Art of Selling Your Business & The Automatic Customer are all available on Amazon.

To receive a collection of free gifts, head on over to https://builttosell.com/