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In this week’s episode, I talk all things brand strategy. A lot of business owners think that branding is simply investing in a logo, but that’s actually just the very tip of the iceberg. When I do brand strategy calls with my clients, I dive deep into the depths of one’s business — to the core values, target audience, brand persona, brand voice, brand positioning, and so much more. We get to the core of your brand’s substance. In this episode, I talk about why your business needs brand strategy, how it can transform your business and explode its growth, and what my brand strategy magic process is like.

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