How to leverage Pinterest and Google Analytics to grow your business - The Journey of Kate Ahl (The Secret Language of Marketing Metrics)
Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs
English - January 16, 2020 05:00 - 53 minutes - 36.7 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Management business entrepreneurship female ceo business finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management company. They help their clients focus back on their business by taking over all aspects of Pinterest marketing. After working with over 600 Pinterest accounts, they have learned how to pin for all types of companies and niches. Kate has taught tens of thousands about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. She aims to teach simple, actionable tips to help you create forward movement in your business instead of feeling overwhelmed.
I would love to hear from you and let me know what financial topics or questions will move your business forward:
➤ Send an email to [email protected]
➤ Watch my video post on LinkedIn and share your comment "How to forecast sales with clarity and confidence"
➤ Download my FREE 4-step process for predicting sales with confidence
In this episode, Kate shared:
➤ Why Kate loves being the CEO of an agency (4:20)
➤ Kate’s definition of a CEO (6:50)
➤ Her struggle to find the meaning of “7 figures” goal (11:30)
➤ Why the agency model works best for her (15:05)
➤ How to strategically grew from an employee to 40 employees and multiple revenue streams (21:30)
➤ The benefits of beta testing to identify which services work best (30:40)
➤ Using Pinterest and Google Analytics to understand customer journey (34:00)
➤ Using tags to group potential leads and personalize email marketing for each group (39:55)
➤ Why conversion rate and UTM matter (42:45)
➤ Understand the big picture using a CEO dashboard (44:40)
➤ How Kate uses Facebook group for content creation and visibility (46:50)
➤ Pinterest is the platform for an introvert (49:05)
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