Building Prosperity Beyond Profit with Libro Credit Union - The Journey of Carol Normandeau (Government Financing)

Carol Normandeau is an Executive Vice President, Advice and Service at Libro Credit Union. She participates in the development of corporate strategies and provides leadership on Libro’s Community Banking, Business Banking, and Wealth Management Strategies. This includes the overall owner advice, coaching, and service experience at all Libro locations across southwestern Ontario, including the Contact Centre.

Libro is southwestern Ontario's largest credit union, with $5 billion in assets under administration and more than 106,000 Owners. As a co-operative financial institution with more than 75 years of history, Libro supports the well-being of people, businesses, and communities by providing high-quality financial coaching and profit sharing.

Don’t forget to listen to last week’s episodes with Christine Chang, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap.

This episode can help you navigate the uncertain business environment that we are currently experiencing together.

In this episode, Carol shared:
➤ Finding a place to balance between customer and shareholder value (7:27)
➤ How Libro Credit Union (Libro) balances between the customer and shareholder value (9:40)
➤ A triple bottom line approach - It’s not all about profit (11:51)
➤ Coaching small business owner during the tough times (13:23)
➤ Tips for small business owners when they apply for financing (14:49)
➤ Information about Canada Emergency Business Account (CEBA) process (18:36)
➤ Differences between CEBA and Export Canada Business (EDC) Loan Guarantee (24:19)
➤ Information about EDC Loan Guarantee (25:38)
➤ What 80% Loan Guarantee by EDC means for small business owners as the borrowers (28:53)

Contact Me
Ready to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

Connect with Carol:
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