Become Friends with your UGLY Numbers - The Journey of Veronica Staudt (Financial Clarity)

Veronica Staudt has worked in the jewelry, accessories, personal shopping, and styling industry for over 20 years. As an expert in vintage fashion accessories, she focuses on styling her clients in one of a kind looks while preserving the story behind each unique piece's design by instilling the legacy and history for the wearer. She has worked with J. CREW, and other retailers styling vintage pieces and their clothing. She also works with private clients all over the world in person and virtually. 

Her passion is helping women look and feel their best every day while dressing in details. She proudly founded Vintage Meet Modern in 2009. Vintage Meet Modern is a  company focused on bringing a curated collection of designer and vintage jewelry that can't be replicated anywhere else the same way while also inspiring women on how to wear their collections. They are grateful to be part of the growing sustainable fashion movement and are committed to the history and the preservation of these beautiful pieces as well.

Veronica admitted that she made several financial mistakes which caused her to hit rock bottom. In order to turn around her business, she had to face the “unpleasant” financial numbers to get clarity on her next step. 

In this episode, we talked about:

1. Why Key Performance Indicators (KPIs) are important for Veronica
2. How does Veronica manage her business cash flow so she can purchase high ticket inventory items
3. How did the “unpleasant” financial numbers help her to move forward the business
4. What did she do to create a team culture where everybody is here to win
5. Why long-term financial planning is important to any business owner

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