Episode 4: Laura Aalto, CEO of Helsinki Marketing

Laura Aalto is the recently appointed CEO of Helsinki Marketing. Helsinki is of course the home of Helsinki Design Week, but also a town which is getting more and more recognition as a business and cultural hub and as a travel destination. Laura may be new to her current job, but she has worked for cultural design and marketing organizations in urban context for years. Currently the City of Helsinki is renewing its marketing effort and has high hopes for the future. So Laura is definitely in the right place at the right time with the right skill set.

Laura sees that Helsinki is going through the biggest transformation of its history. She believes that the activities and events create a modern livable city. How does City of Helsinki try to get citizens involved in co-designing the city? In this episode Laura also tells us why design is an exceptional tool to recreate the city, how is design in the very core of marketing Helsinki and why she is so impressed by Istanbul.