Empathy and compassion towards customers and their needs help build a community of loyal customers.


This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.


Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.


On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:

SMS as a channel to build a community
Customer experience touchpoints, starting from point-of-discovery to website and packaging
Subscription model for DTC brands
Measuring CX

Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at -


Linkedin - https://www.linkedin.com/in/eliweisss/


Twitter - https://twitter.com/eliweisss


Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast


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If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

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