Building a 100,000 customer base in a brand-new category with Chris Meade

Hello DTC

English - June 23, 2021 11:33 - 30 minutes - 56.1 MB
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Previous Episode: A Playbook For Becoming A Cult-Favorite DTC Fashion Brand

Next Episode: Using customer feedback to build a better DTC solution with Samriddh Dasgupta

Building a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.

But that’s the fun part of the entrepreneurial journey!

Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.

He went on to build the fastest-growing sporting goods company on the planet.

The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.

On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss:

Ways of getting the first 100 customers and building a loyal customer base
Using video marketing to reach more people
Singular way of staying ahead of the competition
How Amazon fits into the DTC strategy

Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on

Linkedin - https://www.linkedin.com/in/cjmeade/

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If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

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