Hello Customer, a Podcast About Delivering Extraordinary Customer Experience
9 episodes - English - Latest episode: over 8 years ago - ★★★★ - 9 ratingsWhy should you invest in truly knowing your customer? What's the benefit of being customer-centric as an organisation?
We are absolutely convinced that the winners of the future are the companies that put their customers first in absolutely everything that they do. And I can tell you this over and over again, still, it's my opinion. Together with Espree, we are exploring great customer experience stories in an industry that absolutely needs to understand customers, they thrive on truly understanding what is driving a generation, what makes them happy. For Season One we investigate the Fashion Industry!
We talked to brands, young and old, from all over the globe, including Zappos, Levi's and Element. We specifically talked to brands that managed to turn their brands into a lifestyle, part of a scene, part of their customers' life.
Listening to our podcast will give you inspiration. Listening to these insider stories will help you understand the real value of putting your customers first.
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Episodes
STOP THE FALSIFIED CUSTOMER EXPERIENCE - VIDI CAMERAS
December 16, 2015 16:00 - 23 minutes - 19.1 MBViDi founder Tanner Yarro witnessed a scene while leading a youth trip that forever changed the direction of the ViDi brand. When one youngster, McKinley, was teased and laughed at for having an inexpensive, “off-brand” action camera, Yarro saw an opportunity. Why not split the profit margin of the basic action camera business model with the end consumer, and make the cheaper brand “cool,” with the help of pro athletes who are often no strangers to low income upbringings? ViDi soon found th...
STOP THE FALSIFIED CUSTOMER EXPERIENCE - VIDI CAMERAS
December 16, 2015 16:00 - 23 minutes - 19.1 MBViDi founder Tanner Yarro witnessed a scene while leading a youth trip that forever changed the direction of the ViDi brand. When one youngster, McKinley, was teased and laughed at for having an inexpensive, “off-brand” action camera, Yarro saw an opportunity. Why not split the profit margin of the basic action camera business model with the end consumer, and make the cheaper brand “cool,” with the help of pro athletes who are often no strangers to low income upbringings?
Afends - Customer service via Live Chat in e-commerce - Hello Customer Podcast / Season One / Fashion
December 09, 2015 16:00 - 14 minutes - 15.6 MBIn the first episode of the Hello Customer Podcast, Espree interviews Cassy Miller-Crispe on how Afends provides customer support through live chat and integrates the community and its customers with the brand. Tune in to get a sneak peek into Afends’ plans to take its customer service to the next level and how it is working on connecting with its customers. Host Espree Devora, https://twitter.com/espreedevora Guest Cassy Miller-Crispe, Marketing and Customer Care at Afends. Links menti...
Customer First @ Volcom: from sports brand to popular culture
December 02, 2015 16:00 - 18 minutes - 16.4 MBThe quest for spiritual intoxication… No, it’s not a cult. It’s the driving force behind lifestyle apparel brand Volcom. The company started in 1991 with a passion for surfing, skateboarding, and snowboarding, and they continue to convey just how strongly these sports are intertwined with self expression. When it comes to customer experience, Volcom positions itself as a brand that supports athletes from the smallest -- and youngest -- levels all the way up to the top. With their Let the Ki...
Osiris - 'Thinking outside the shoe box', Listening to connect with customers - Hello Customer Podcast / Season One / Fashion
November 25, 2015 16:00 - 37 minutes - 28.8 MBFor Brian Reid, founder of Osiris, incredible sneakers are not a commodity. Each pair is a piece of art. And to continually find inspiration for his art and craft, he travels the world, watching, listening, and most importantly -- skating. It’s the only way he has discovered to stay true to the “16-year-old” at heart so he can continue to connect with his customers even at age 40. The beginnings of the 20-year-old brand were humble, built on the trust of a small, founding team, and a “just ...
MeUndies - Creating intrigue to skyrocket becoming a top brand - Hello Customer Podcast / Season One / Fashion
November 18, 2015 16:00 - 27 minutes - 21.7 MBAs a company that has to talk to people about their underwear (awkward), customer experience is at the tip-top of the priority list for globally growing brand MeUndies. How do they keep it lighthearted and memorably awesome? To begin, every step of the MeUndies customer experience has a real-life person associated with the communication. From their noteworthy billboard campaigns -- who is Jen? -- to their fashion shows and pop-up shops, to customer service representatives who are all “obses...
Element - Do well by giving back (and being an environmentally conscientious brand) - Hello Customer Podcast / Season One / Fashion
November 11, 2015 16:00 - 24 minutes - 20.9 MBGrowing up in an urban environment in a difficult household, Element founder Johnny Schillereff discovered comfort in the artistic expression of skateboarding and other street culture. Emerging as a successful skateboarder and artist, he found himself bombarded with branded items and gear. He intuitively sensed that if he were to have a company, he would treat the branding a little differently. He received all this stuff, but what did it mean? What were they trying to say and who were the pe...
Levi's - Creating popular collections based on Customer Feedback & Co-creation
November 04, 2015 16:00 - 24 minutes - 20 MBWhen a company is as established as Levi’s (founded in the late 1800s), they have to continue to please generations-loyal customers and solve new problems for younger jean-wearers. With each initiative of marketing and product development, Levi’s ensures customer satisfaction by hitting the ground, listening, and learning from the consumers in their markets. Skateboarding? They created an ultra-durable pant that doesn’t look flashy, based on feedback from skateboarders and skateshop owners ...
Zappos - Delivering WOW to customers
October 28, 2015 15:00 - 21 minutes - 18.1 MBIn this episode of the Hello Customer Podcast, Espree interviews Rob Siefker, the Senior Director of the Customer Loyalty Team at Zappos. He is based at the Zappos’ campus in downtown Las Vegas. The Customer Loyalty Team (CLT) at Zappos is a team of 650+ employees who handle customer calls, answer emails and live chats and provide other kinds of support for customers. Zappos is a service company Rob talks about how Zappos is a service company at the core even though they sell apparel, shoe...