Marketing Map

Writing in the Age of AI: What You Need to Know as a Content or Copy Writer

Do you want to elevate your content or copywriting game Then you won't want to miss our latest podcast episode with Ben Pines, where we dive into the exciting ways AI is transforming the writing process. From using AI-powered tools like Wordtune to improve sentence structure to leveraging machine learning algorithms to analyze engagement data and optimize your content, there's never been a better time to be a writer in the age of AI. With Wordtune, you can quickly and easily improve the c...

#003 - How do you measure your marketing content’s performance, and how are you improving it?

How do you measure your marketing content’s performance, and how are you improving it? Clicks, time on page, bounce rate, shares❓ According to Semrush research, clicks are still one of the top metrics that 69% of marketers use to evaluate content performance. (See link in comments.)  But is this the best way to measure content performance?  Does more clicks = higher performance? It's partially true. But, a better way to measure is to look at both  "clicks" and "Average Time On Page." ...

#002 - SEO vs Paid Ads - Which one is better?

Do you know that 70% to 80% of users completely ignore paid advertisements? What does this even mean? Organic results are more likely to get clicks than paid ones. Yes, you heard it right. If you observe, users who search queries on search engines are now smarter than ever. They know what results are more useful by looking at the data google provides on the search results page. But HOW? and WHY? To understand this, you must put yourself in the user's shoes. Let's take an example. I ...

#1 - Value Distribution - Increase the brand value

Want to get more engagement on the content you've created? I know this is a stupid question because everyone wants 😄 The valid question is HOW? By sharing your links on social media? By promoting it with social ads? ⛔️ No... A big Nooo Then HOW? By doing "VALUE" distribution Here's how to distribute your content most effectively ➡️ Drive insights  ➡️ Add statistics and connect them with your content ➡️ Add a story to create a different angle ➡️ Share key learnings VALUE distribu...

Introducing Marketing Map

Does your company have a clear message? If not, it could be costing you thousands, if not more! That's why the Marketing Map podcast is here for you! Every week I will deliver practical marketing tips rooted in the StoryBrand framework you can apply immediately to improve your marketing and get more cash in the door. Your Marketing should be simple and effective!  Subscribe today to the Marketing Map podcast and learn how to build your marketing the right way. --- Send in a voice messa...

Heartbeat Gujju (Trailer)

Marketing Map (Trailer)

--- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-map/message