Not Your Average Online Marketing Podcast
275 episodes - English - Latest episode: 5 months ago - ★★★★★ - 173 ratingsThis is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = peopleThis podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Episodes
050. The Facebook Ads Gold Rush Is Over (What It Means For 2023)
January 12, 2023 15:00 - 23 minutes - 16.3 MBThe Facebook Ads Gold Rush Is OVER! You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising! In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023. When you tune in you...
049. Planning Your 2023 Revenue & Goals
December 16, 2022 16:00 - 28 minutes - 19.9 MBOn this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps. When you tune into this week's episode you're going to discover... The value of creating a revenue plan (and how to do it) The step-by-step process to determining what your goals should be, and how to approach them How to chunk your BIG goals into monthly and quarterly plans And so much more....
048. Black Friday: 3 Ads to Maximize Sales
November 17, 2022 16:00 - 23 minutes - 15.9 MBIn this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year. When you tune in you're going to learn... Where your advertising focus should be for Black Friday (hint: it should be on your warm audience) What custom audiences to create to run your Black Friday promotions to The (3) Ads that we run for our promotions that will help you maximize your results This is an episode you don't wanna ...
047. CASE STUDY: 915 Leads in 14 Days
November 11, 2022 15:00 - 21 minutes - 15 MBHey Hey Not So Average Marketer! In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time. Hint: We used a strategic freebie, and Facebook Ads. If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share... The power of a strategic (and well timed) freebie The specific type of Facebook Ad we run (and why) to get more leads The importance of lea...
046. 4 Facebook Ads You SHOULD Be Running In Your Business
November 03, 2022 15:00 - 25 minutes - 17.6 MBIn this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads. We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales. When you tune in you're going to learn... The (4) types of ads that everyone should be running The simple process we use to grow our list - and do it more affordably The power of omnipresences and how to bea...
045. Do Facebook Ads Still Work Going into 2023?
October 27, 2022 15:00 - 25 minutes - 17.8 MBIn this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about. When you tune in you're going to learn... The big shift in the way ads should be leveraged now, versus in years past The importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!) The different ad types and audiences that we leverage in our busine...
044. How I'd Go From 0 to $10k With My First Course...
October 13, 2022 16:00 - 22 minutes - 15.2 MBHave you ever found yourself asking, "How would I do this if I was starting from scratch?"? That is exactly what this episodes answers - how to go from 0 to $10k on your first coaching or course offer in just 90 days! When you tune in you're going to learn... How many people you REALLY need to generate your first $10k The path I would take if I was starting at zero The steps to launching a course the EASY way to a small audience And more... I can't wait to hear what you think of this ...
043. 421,000 Downloads Later (What I've Learned About Podcasting)
September 01, 2022 15:00 - 23 minutes - 16 MBHey hey Not So Average Marketer! Are you considering starting or launching a podcast to serve your audience and grow your business? Then this is one episode you don't want to miss! My podcast has been download over 421,000 times, and I want to share with you the value of those downloads and how we've translated them into business and sales! When you tune in you're going to learn: When to consider launching a podcast What you need to know BEFORE you start podcasting so you're 100% ready...
042. How to Validate Your Idea With Paying Customers
August 25, 2022 13:00 - 20 minutes - 14.4 MBWant to know how to get PAID to have amazing ideas? In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it! When you tune in you'll learn: My 7 step process for creating an IDEA that gets you paid The importance of testing the waters before you do anything to sell a product The simplicity of a presale page and how easy it can be to g...
041. Breaking Down Our Newest Funnel
August 18, 2022 15:00 - 20 minutes - 13.9 MBWanna see behind the scenes of our newest funnel? We get into the nitty gritty and talk stats, profit, sales, allll the good stuff! I hope you enjoy this episode! -Zach
040. 7 Strategies To Grow Your Email List
August 11, 2022 17:00 - 23 minutes - 16.2 MBWant to know how to grow your email list, generate more leads, and create more sales opportunities in your business? Tune into this weeks episode to learn... A simple Facebook Post that generate over 100 leads for us in 24 hours How to leverage your instagram more effectively for list growth My FAVORITE strategy for consistent and daily list growht! These 7 strategies will change the game - so tune in!
039. What To Do When a Launch Goes Sideways
August 05, 2022 15:30 - 21 minutes - 15 MBHave you ever had a launch goes sideways? If so this episode is about how to handle it, react, and move forward with ease and grace. When you tune in you'll learn: The key stats to analyze after a flop launch The Importance of messaging (and how to fix it) when a launch doesn't convert where it should Why CELEBRATING a bad launch is super important So tune in - because we all have a bad launch at some point, and now you can be prepared.
038. Creating a Full Time Low Ticket Product Biz With Hallie Sherman
July 14, 2022 16:00 - 30 minutes - 21.1 MBHave you wondered what a low ticket product business can look like for a non-B2B Business? Enter Hallie Sherman! Hallie is the owner of Speech Time Fun, and she runs a highly profitable low-ticket product based business, and now she's sharing how with us! When you tune into the episode you're going to learn... -> How Hallie works 5-10 hours a week on the side (with a full time job) and makes a full-time income with her business -> The power of systemization and processes for scalin...
037. The Low Ticket Ecosystem
June 23, 2022 16:00 - 22 minutes - 15.4 MBShould you be creating a low ticket offer, and spending big bucks trying to get the sale directly from ads? We don't think so - but we love low ticket! So what's the "system" you should leverage? Tune in to find out!
INFO SESSION: Enrollment Open For The Incubator Group Coaching
June 17, 2022 17:44 - 13 minutes - 9.02 MBWant more info? https://heartsoulhustle.com/info
036. Turning a $37 Workshop into a $10k Profit Launch
June 16, 2022 15:00 - 28 minutes - 19.6 MBEver wondered if those $37 live trianings you see floating around the interwebs can be profitable? Especially if you've got a lower ticket offer? Hint: They can be! Tune into this week's episode to discover how we turned a live trianing in a $10k mini promo and grew our list by 1200+ in the process!
035. The Importance of Values & Mission in Your Business
June 09, 2022 15:30 - 23 minutes - 15.9 MBDoes your business have core values and a clear mission? In 2022 it's almost ESSENTIAL that you do! Listen in to this week's episode to learn how and why you need a values based business more than ever!
034. Can Low Ticket Be Profitable?
June 02, 2022 15:00 - 22 minutes - 15.6 MBIf you've ever found yourself asking the question, "can a low ticket product suite be profitable?" - you're not alone! Most of the products we sell are UNDER $50 or under $50/month and we run a successful business? Wanna know how? Then tune, in and listen up!
033. The 90 Day Automated Sales Plan
May 26, 2022 15:00 - 23 minutes - 16 MBIf you've ever wanted to automate more sales of your offers - this episode is for you! When you listen you're going to learn... -> My 3 Stage Automation Process -> How to start growing your list on autopilot with ads -> The importance of simple email automation -> How to grow your social media without posting 24/7 -> And more... Tune in and be sure to let us know what you think of the show!
032. My No-Launch 1:1 Client Attraction Process
May 19, 2022 15:30 - 21 minutes - 14.8 MBIf you've ever wanted to get more 1:1 clients but weren't feeling doing a big launch, webinar, challenge or video series - this epiosde is for you! When you tune in you're going to learn: -> My process for starting 1:1 sales conversations with my idea client -> The way that I run my sales calls to make sure I can support my audience -> What to do once you start 1:1 convos and the importance of asking questions This is one you don't wanna miss!
031. 5 Ways to MANIFEST More Money In Your Business
May 12, 2022 15:30 - 19 minutes - 13.4 MBDid you know that I secretly love The Law of Attraction, Manifestation, and some woo-adjacent things!? Yeah, it's true! And today I'm splling the beans on my favorite way to manfiest more in your business and life. When you tune into this week's episode you're going to learn... -> My 5-Step Process for Manifestation -> How to think of manfiestation PRACTICALLY and not just as a "magical art" -> The importance of GRATITUDE and how being grateful for what you have can lead to having ev...
030. My Facebook Ads Aren't Working, Now What?
May 05, 2022 17:00 - 17 minutes - 12.3 MBIn this week's episode of the podcast, we breakdown what to do if you can't get your Facebook Ads to "work"... In this episode you'll discover: -> The ONLY 3 issues your Facebook Ads can experience -> How to diagnose your Facebook Ads issues using your own data -> The steps to take to get your ads working again, even if you've struggled in the past. So tune in, and let's fix some ads!
029. Email Marketing that DOESN'T Suck With Bobby Klinck
April 28, 2022 13:00 - 41 minutes - 28.3 MBThis week on the podcast we're talking all things EMAIL MARKETING - what does it look like to send emails that not only convert but that people WANT to open and read!? During this interview with Bobby Klinck we cover topics like: - How to find your voice and show your style in your emails - Playing the long game with strategic email - Building a business that can work even when there are competitors - Using moments from your own life to write your emails So tune in and lets write e...
028. If I Had To Start Over, Here's How I'd Do It
April 21, 2022 15:30 - 22 minutes - 15.3 MBHave you ever wondered what you'd do if you had to start from TOTAL ZERO? I think of it as a fun exercise to see what I would do if i had to start over! This episode details exactly what I'd do to start from scratch to grow a list, build a series, and sell a digital offer.
027. Facebook Ads for Listbuilding
April 07, 2022 15:59 - 21 minutes - 14.9 MBWant to grow your list with ease and speed - then you need to try Facebook and Instagram ads! When you tune into this weeks episode you're going to learn... -> What to make sure your freebie contains BEFORE you run ads to it -> How to write a simple copy flow that converts viewers to clicks -> The key types of images to create with Facebook Ads for testing -> How to target effectivley with ads. This is one you don't wanna miss!
026. How We Sold Out Our Coaching Program Without a Launch
March 31, 2022 14:27 - 21 minutes - 14.8 MBHave you ever wanted to SELL OUT your coaching program but we're sure what to do to make it happen? In this week's episode I break down how we sold out our coaching program in 4 short days. When you tune in you'll discover... -> How what we did MONTHS before the program made a huge difference -> The importance of being willing to TALK (on the phone) with potential coaching clients -> How we sold out our program WITHOUT a sales page! So tune in, listen up, and enjoy!
025. The Importance of CONSISTENT List Growth & How To Do it
March 24, 2022 16:00 - 17 minutes - 12 MBIf you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it! When you tune in you'll hear... -> The Importance of list growth for CONSISTENT business growth, not just instant sales -> The relevance of LCV (and what it is) -> How we grow our list consinstently and the strategies you can implement too. I can't wait to hear what you think of...
025. 025. The Importance of CONSISTENT List Growth & How To Do it
March 24, 2022 16:00 - 16 minutes - 32.9 MBIf you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it! When you tune in you'll hear... -> The Importance of list growth for CONSISTENT business growth, not just instant sales -> The relevance of LCV (and what it is) -> How we grow our list consinstently and the strategies you can implement too. I can't wait to hear what you think ...
024. Getting 400 PAYING Leads for a Launch with Marisa Cummings
March 17, 2022 10:00 - 48 minutes - 33.6 MBWelcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned. I am so excited because this is the first episode of the Not Your...
023. How We Took Our Membership to a Six-Figure Run Rate in 6 Months
March 10, 2022 15:11 - 22 minutes - 15.5 MBWant to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you! When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks -> The power of consistent promotion to grow your membership -> The common pitfalls of membership (that we've experienced) and how to fix them -> Our 6-month promotional schedule to grow our membership to the six-figure run rate! ...
022. Lessons from a NEARLY Failed Launch
March 03, 2022 15:10 - 22 minutes - 15.5 MBWhat can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it? That's what today's episode is all about - setting yourself up for the maximum level of success with your launches. I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you... -> How to pivot if a launch isn't going well -> Lessons to takeaway from a launch that missed the mark by 50% -> The importance of lead up to a luanch (even if you're s...
021. The 15 Minute Funnel Fix Method
February 25, 2022 15:30 - 17 minutes - 12.4 MBEver have a funnel that just won't convert? This episode is about my 15-minute process for uncovering WHY a funnel isn't working and the steps to fix it. When you tune in you'll learn... -> My SIMPLE system for mapping out my funnel to pinpoint why it isn't converting where you want it to -> The 4 BIGGEST FUNNEL KILLERS we see, and how to fix them -> Why your funnel will LIKELY FAIL at first, but what you can do to fix that fast Tune in, turn up, and get ready!
020. How to Figure Out Your Facebook Ads Budget
February 17, 2022 15:30 - 17 minutes - 12.4 MBHave you ever wondered "how much should I spend on Facebook ads?" If so - this episode is for you... Tune in to learn... -> How much you should spend on Facebook Ads each month at a minimum -> How to determine your unique Facebook Ads Budgets -> The important metrics to consider when you run ads
019. Creating High Converting Freebies
February 10, 2022 16:00 - 21 minutes - 14.8 MBIn today's episode we're answering the question: What makes a GREAT and HIGH CONVERTING Freebie? When you tune in you'll learn... -> The 4 key elements of a high converting freebie -> How to choose the best format for your freebie -> The important steps to create a freebie that converts So tune in, and enjoy the show!
018. Facebook Ads For Listbuildling
February 03, 2022 14:00 - 22 minutes - 15.4 MBHave you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list... hint: they can! In this episode Zach breaks down his favorite way to grow his email list including... -> The type of Facebook Ads everyone should test to grow their list -> The importance of an email list beyond just sales -> The software needed to lower your leads costs So listen in and get ready to grow!
017. Behind the Scenes of a 5-Figure Membership Launch
January 27, 2022 14:00 - 24 minutes - 16.6 MBLast week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show. (I mean I guess we are since it's all talking, but anyway....) On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge. When you tune in you're going to discover... -> How we positioned our challenge to generate maximum sign ups! -> How we got a 7.8% conversion rate (and all the juicy launch st...
016. Running Profitable 5-Day Challenges
January 20, 2022 14:30 - 22 minutes - 15.6 MBZach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products. On this episode Zach breaks down his profitable 5-day challenge launch system including... The importance of a clear challenge topic The entire framework for running a profitable challenge The important sales emails every challenge should have And more... Tune in to learn what it takes to launch profitably with a 5-day challenge!
015. Developing Your Customer Journey
January 06, 2022 16:28 - 22 minutes - 15.8 MBHow do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers!
15. Developing Your Customer Journey
January 06, 2022 16:28 - 21 minutes - 26.6 MBHow do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer. Tune in to learn how to turn eyeballs into customers!
014. We Sold 300 Candles In 45 Days (Here's What It Taught Us About Online Business)
December 23, 2021 15:09 - 27 minutes - 18.6 MBDid you know that Zach runs a candle company with his partner Simon? Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product! During this episode you'll discover: How OFFERS are the key to success in any business The importance of MENTORSHIP to success The relevance of ROI and METRICS to scaling And so much more... Tune in to learn how candles and course collide!
NYAP 013. Should I Be Running Ads Through the New Year?
December 17, 2021 17:17 - 23 minutes - 28.6 MBAs the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads. Let's get into it!
013. Should I Be Running Ads Through the New Year?
December 17, 2021 17:17 - 24 minutes - 17.2 MBAs the year comes to a close - we see a common question emerging from our audience (that's YOU!). Should I be advertising through the end of the year? In theory a simple question, but in practice the answer varies based on your unique business. In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads. Let's get into it!
012. Writing An Email Sequence for New Leads
December 09, 2021 14:26 - 21 minutes - 14.8 MBJoin Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn... The EXACT flow that Zach uses to move people into his corner of the internet How to write the emails so that people engage with your content and buy your offers A simple strategy to grow your socials while you grow your list. So tune in and create a flow that engages, nurtures, and converts new leads!
011. Planning Your 2022 By Quater
December 02, 2021 15:03 - 22 minutes - 27.1 MBJoin Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to... Analyze your current offers (and ideas) to get the best results in the new year Create an "at a glance" of your plans that takes up just one page of paper Turn your ideas into a clear action plan that helps you reach your goals. All that (and more) when you tune into this week's episode.
011. Planning Your 2022 By Quarter
December 02, 2021 15:03 - 23 minutes - 16.1 MBJoin Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to... Analyze your current offers (and ideas) to get the best results in the new year Create an "at a glance" of your plans that takes up just one page of paper Turn your ideas into a clear action plan that helps you reach your goals. All that (and more) when you tune into this week's episode.
010. Trends in Course Launching into 2022
November 11, 2021 14:00 - 23 minutes - 16.5 MBWondering what's going on with launches these days? Want to know how to change and adapt to get results? In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you! Tune in to learn how to crush your launches into 2022 and beyond!
009. Paid Bootcamps: Results, Lessons & Must Dos
October 28, 2021 17:32 - 22 minutes - 15.7 MBIn this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership. You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't. Also expect an overview of how to run your own 5-day bootcamp in this training too! Listen in!
008. Is a PAYING Lead Worth More To Your Business?
October 21, 2021 13:33 - 21 minutes - 14.9 MBYou've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more? In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing. Hint: It takes more than one stream of leads to grow. Tune in to learn what the best practices are for paying leads, when they work, and when they do...
007. 7 Major Advertising Trends of 2021
October 07, 2021 13:09 - 26 minutes - 18.1 MBJoin Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership. Come learn how you can take advantage of these trends to maximize the results you can get with your ads.
006. Should You Have a Low Ticket Offer (The Pros & Cons)
September 30, 2021 13:01 - 24 minutes - 17.1 MBWelcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business? We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!