"How to Stand Out from the Crowd" (Jory Fisher & Julie Fleming)

Does your business have a lot of competition? If so, that’s good news, because it means there’s plenty of demand for the kind of product or service you offer. It also means you have to find a way to stand out from the crowd of your competitors, to distinguish what’s unique about you so your ideal clients and customers will identify you as the right solution to their needs. When you share a point of view or other distinctive factor through your business, you’ll become memorable, attractive to those who resonate with your perspective, and appealing as a content generator or media guest.

In today’s show, Jory and Julie discuss why differentiation matters, what kinds of differentiators are effective, and how you can find the skills, experience, and attributes that will set you apart from others who also serve your audience. We’ll share examples of differentiators that you might adapt and make your own, and we’ll share a useful framework for highlighting what makes you stand out from the crowd while respecting your own boundaries as a business owner.

Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.

A professional coach and former attorney, Jory Fisher specializes in helping Christian leaders and entrepreneurs make the difference they're called to make and glorify God through success. Visit www.JoryFisher.com for more info, inspiration, and guidance.

Piano solo by David Nevue.