Episode 56: Living your Purpose with Lubna Forzley

Today's Guest: Lubna Forzley

 Lubna Forzley is a purpose coach and works with executives, entrepreneurs, and leaders who want to create goals aligned with their purpose. She has worked for more than 20 years in leadership and consulting roles with blue-chip international organizations and across various industries, including E-commerce and Human Development. She has managed her consulting firm, Stories, and held leading marketing roles in Coca-Cola and many other organizations. Lubna has a track record in creating and implementing integrated internal and external marketing communication plans. She has spoken in and moderated large conferences, including TEDx Euro money. She has even shared the stages with ministers, leading entrepreneurs, and Global Innovators, including Steve Wozniak, the co-founder of Apple.

From the Episode:

"It's not the busyness that gets you into your purpose. It's not the tactical pieces. It's overarching, how are you building your life, and I know I have to consciously put things on my calendar, such as spend time with the family or spend time with friends, take off and go golfing, because if it's not there, then it just gets absorbed into everything else. So the hustle gets pretty tough. -Dr. T

I think you need to look inwards and spend a lot of time reflecting on your values, the pattern in your life, the defining moments, and leaning into the pain. And you are coming up with a story that you want to share with the world that has all of this integrated into it that showcases your values, defining moments, and pattern. And basically, ask yourself, what do you want to live in this world beyond you? -Lubna Forzley

http://www.lubnaforzley.com