#247: Q&A: Where should I focus my marketing in the early stages of business? - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/247

I have a Q&A episode of the podcast for you today, and it's all about where to put your focus when it comes to marketing your business, especially as you're starting out.

It's a brilliant question from a brilliant woman named Kim and I'm super excited to dive into it.

The Q&A question for today's episode comes from the wonderful Kim Hancher. You can find Kim on Instagram at @kimhancher, and also at kimhancher.com.

Kim's question is:

"I just launched in June. Small list, small social following, but growing. Weekly content is a blog. Where should I put my marketing focus? Social media, guest blogging or press coverage in a digital publication? If social media, which format? My ICA is on many of them. I’m a style coach looking for 1:1 clients with a longer-term goal of selling digital courses. Thank you!"

Kim, this is such a juicy question that you have asked because it may actually be that you're focusing your energy and attention in the wrong space.

It is a very common mistake that people make when they're starting a business online.

Fun fact: The highest conversion audience that you could possibly ever focus on is your hottest audience - those people who know you, like you, trust you and feel connected to you.

When it comes to getting clients from online spaces, you are more likely to convert and get those clients - especially when you're first starting out - from spaces where you already have a connection to people, NOT from your cold audiences.

90% of online business owners spend their energy and attention in their marketing on growing their cold audiences, but that activity and focus is less likely to get you clients than simply by focusing on very high connection, high conversion strategies.

Whilst I love that you've committed to doing a weekly blog, and that's a really great foundation of your business, I actually don't think any of the marketing focuses that you talked about would be the right fit for you.

Here's what you need to do:

1. Have a very clear and precise niche

You may have that information for your business, Kim, but for everyone else listening along as well, when it comes to choosing what your high connection, high conversion marketing strategy will be, you need to know your niche really, really specifically.

The five specific things about your niche that you need to know in order to be able to make those marketing decisions are:

What is their agenda? What is their job status? Are they working for themselves, working in a job or not working at all? You don't need to know what job they have or what business they have, you just need to know what their status is. What is their important trait? What makes them the kind of person that you want to hang out with? Regardless of whether they're the right fit for your business or not, would you go to a barbeque with them? What is their priority goal that you help them to achieve directly or indirectly through your work? What is the reason why they say they can't have that specific goal?

If you cannot answer those five questions about your ICA, or there are slashes, or's or commas involved in your answer to that question, then chances are your

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