#231: Q&A: How do I bring my audience with me when I refine and change my niche? - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/231

Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so.

If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to.

This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com.

Nicole asks:

"Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want to be sure to make this change in the best way possible for everyone."

First and foremost, I want to say to Nicole that that is so beautiful.

I think for most women entrepreneurs, our desire not to exclude anyone and our struggles with niching can sometimes come back to our feelings and experiences on the playground where we didn't get picked for something or we were excluded.

I think it's such a beautiful thing that you are thinking of your audience at this time, and you're wanting to bring them along on the journey with you if it's the right fit, or let them go gently if it's not.

I've got some ideas for you, Nicole, on how you can really make this transition as easy and gentle for your audience as possible, bringing along the right people and gently letting go of the people who may not be a fit anymore.

Before I jump into my advice and tips, I want to quickly clarify for anyone who hasn't heard my training about niching before, your niche is the specific group of people you focus on when you are marketing your business.

Your niche is not everyone you could help, your niche is everyone you want to help. Your niche is not even everyone you could market to, your niche is the specific group of people you focus on when you are marketing your products and services - when you are marketing in your business.

With that in mind, I've got five tips for you, Nicole, on how you can start to refine that niche and bring your audience with you.

Those niche decisions that you make are behind the scenes decisions in your business.

You don't ever have to say to your audience, "I'm no longer working with everyone else, I'm only working with wellness entrepreneurs."

But as your business moves forward and you express examples and share content that's specifically tailored for wellness entrepreneurs, then that's going to deeply resonate with those wellness entrepreneurs. For some people, they may realise that that doesn't resonate for them, but for others, it may still be helpful.

Let's say you've got someone who has a photography business, and they've been on your list for years and they absolutely love and adore who you are and the work that you do. Just because your content is now targeted towards wellness entrepreneurs, doesn't mean that that person doesn't eventually want to work with you. It's totally up to you about whether you choose to work with that person or not.

Let me know your thoughts via our Text FanMail!