#205: How To Grow Your Business Even If You Can't Afford A Coach Yet - Tash Corbin, Heart-Centred Business Podcast

In today's episode, I'm going to talk about how you can grow your business, even if you can't afford to work with a coach yet.

I understand that for a lot of people when you're bootstrapping it and starting lean, investing thousands of dollars in working with a VIP one on one coach may be a little bit out of reach for you today.

That doesn't mean growing your business and getting results isn't possible for you.

In fact, after today's podcast episode, I'm sure you will agree you can get the support, information and encouragement that you need without needing to invest big, especially not at the start of your journey.

Being hand on heart upfront with you, when I first started my business, I had a very shoestring budget.

I had bought into this belief system that to be successful when first starting a business, you must have a one to one business coach who walks you through that startup journey.

This belief system says that otherwise, you'll be going around in circles for months, if not years, and will never succeed. And that if you invest, then your clients will invest.  This is what the coaching industry wants us to believe about what it takes to start a business.

When I started my business, I had a very limited budget. I maxed out my credit card before I started my business, pre-booking a VIP day with a one on one business and it was US$4000.

That got me one day with a VIP coach, and that was all I could afford. I bought her signature offer after doing her free course - a low cost product, low cost course.  I felt like the way they taught business was really aligned for me, and was building a business based on purpose. I found that to be very powerful and something I wanted to do.

I was launching my business and going on holidays in the same timeframe that I quit my job.

We had a three and a half week holiday booked in Europe.  So I quit my job and gave a month's notice before the holiday so instead of going on holidays whilst on leave, I just left the organisation.  I worked out my one month resignation window, rather than being on holidays during that whole full week, so that I could transition and hand over all the things I'd been working on.  I wanted to look after the company I was leaving.

To plan ahead, I pre-booked this VIP coaching day before we went on the holiday because I knew if I didn’t, we’d just spend all the available money on the holiday, which we totally would have.

It was arranged so that when I came back from holidays, I would be working with this coach. And she reassured me that in our VIP day, we would craft an offer and get really clear on my niche. We agreed to come up with a marketing plan that would help me implement getting lots of clients right away, and that my business would flourish because I had invested the big bucks.  And I was totally bought into this concept.

I did that VIP one on one day with that business coach and at the end of that one day I had an idea of what my niche will be. I had three different offers I thought I could potentially sell to those people.

But…I had no marketing plan.

I had no strategy.

Towards the end of the VIP day I was starting to ask questions about how do I find these people? How do I get this in front of people? How do I build an audience on social media? How on earth am I going to find these people who I am picturing, and I've done this amazing avatar description of?

I knew every demographic of them, including what brand of yoga pants they wear, and had collected all of this informati

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